Blog Tag

Creator tiers

14 articles are tagged Creator tiers: 14 data studies from Virev's creator database. Start with "What is a macro influencer? Data on 32,541 creators with 100K+ followers (2026)".

14 articles

Start here

Creator discovery Guide

What is a macro influencer? Data on 32,541 creators with 100K+ followers (2026)

A macro influencer has 100K to 1M followers, a mega influencer 1M+. We measured 32,541 Instagram creators in that range by band: engagement, reel views, sponsored posts, and how many big accounts are brands. With a CSV.

Oct 25, 2026 17 min read

All articles

YouTubeGuide How long should a YouTube video be? 20 minutes or more, in 3.5M videos We compared 3,470,826 long-form YouTube videos with each channel's own median. Videos of 20 to 60 minutes got 1.04x to 1.06x, and 10 to 15 minute videos got 0.94x. Oct 24, 2026
Creator discoveryGuide How many influencers are there? 25.4 million active accounts in Virev's 2026 index Virev counts 25.4 million Instagram, TikTok and YouTube accounts with 1,000+ followers, 5+ posts and a post in the last 90 days, 24.3 million of them on Instagram. Counts by follower tier and country, with a CSV. Oct 24, 2026
InstagramGuide How often should you post on Instagram and TikTok? The median is 2.3 a week We measured how often 695,678 Instagram and TikTok accounts post. The median posts 2.3 times a week. Each extra post kept about 97% or more of its views, and periods with more posts grew followers faster. With a CSV. Oct 24, 2026
InstagramGuide How long should a reel be? Under 3 minutes on Instagram, longer on TikTok We compared 13.8 million reels and TikToks with each creator's own median. Reels from 10 seconds to 3 minutes tie, reels over 3 minutes get 0.91x, and 3 to 10 minute TikToks get 1.22x. Oct 15, 2026
InstagramGuide How many followers to make money on Instagram? About 10K (2026 data) We counted paid posts for 227,611 Instagram and 128,120 TikTok creators. Paid posts pass 1 in 20 creators at 5K-10K followers on Instagram and at 50K-100K on TikTok. Prices per post, TikTok and YouTube payout gates and monthly money by size, with a CSV. Oct 15, 2026
InstagramGuide Average Instagram followers 2026: median 27,454, mean 302,471 In Virev's 2026 study of 580,272 Instagram creator accounts with 1,000+ followers, the median has 27,454 followers and the mean 302,471. The 150 often quoted for the average person cites no source. Oct 14, 2026
TikTokGuide How many views is viral? 2.8M on TikTok, 2.4M on Reels in 6.4M videos In Virev's 2026 study of 2,979,130 TikToks and 3,397,736 Instagram reels, the top 1% starts at 2.8M views on TikTok and 2.4M on Reels, and the median video gets 8,842 and 9,730. For a creator with 1K-10K followers the bar is 1.4M on TikTok. Oct 14, 2026
Creator discoveryGuide What is a KOL? Key opinion leaders vs influencers, measured (2026) A KOL (key opinion leader) is a creator whose word on one topic moves buyers. We measured 334,469 Instagram creators by KOL tier in Korea, Japan and the US, with KOC data and a CSV. Oct 14, 2026
InstagramGuide What percentage of Instagram accounts are verified? 37.3% of 680K In Virev's 2026 study of 680,058 Instagram accounts with 1,000+ followers, 37.3% were verified, and 37.4% of the 649,202 personal and creator accounts. The share runs from 10.0% at 1K-5K followers to 86.6% at 1M-10M, with no follower minimum. Oct 12, 2026
InstagramGuide Instagram follower growth rate 2026: median 0.93% a month 0.93% a month is the median Instagram follower growth rate across 126,356 accounts in 2026. 24.2% lost followers. Growth by size, posting pace and reels. Oct 10, 2026
InstagramGuide How many followers do you need to get sponsored? 1 in 13 at 10K (2026 data) We checked 227,611 Instagram creators. In 6 months, 2.1% of creators with 1K-2K followers posted a sponsored post, 7.5% at 10K-20K and 21.7% at 1M+. The 10K step, gifts vs paid deals, niches and real small creators, with a CSV. Oct 9, 2026
Creator discoveryGuide Micro influencers get a median 1.0% engagement, nano 2.1%. Are they worth it? In Virev's 2026 study of 157,108 Instagram micro influencers (10K-100K followers), the median engagement rate was 1.0%, against 2.1% for 140,464 nano creators. 100 nano creators got a typical 969,000 views for $11,150, one macro creator 144,000 for $8,240. Oct 5, 2026
Campaign measurementGuide How much do influencers make from brand deals? $3,900/year We priced a year of sponsored posts by 49,185 Instagram creators. 83% had no brand deals. Those with deals made a median $3,900; the top 1%, $253,000+. Oct 3, 2026

Creator tiers

Start here

What is a macro influencer? Data on 32,541 creators with 100K+ followers (2026)

All articles

Related tags