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Micro influencers

10 articles are tagged Micro influencers: 9 data studies from Virev's creator database and 1 reference note. Start with "How to find influencers: we tested 5 ways on 2 real briefs (2026)".

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Creator discovery Guide

How to find influencers: we tested 5 ways on 2 real briefs (2026)

How to find influencers on Instagram and TikTok, tested. We ran Google, a published list, competitor tags, lookalikes and a Virev search on two briefs, opened all 175 profiles, and counted who fit on niche, size, country, recent posts and a public email.

Oct 24, 2026 11 min read

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Creator discoveryGuide Micro beauty influencers on Instagram: 2,154 creators with 10K to 100K followers, measured (2026) 2,154 micro beauty creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 31.0K followers and a 2.54% engagement rate. Oct 16, 2026
Creator discoveryGuide Micro fashion influencers on Instagram: 2,832 creators with 10K to 100K followers, measured (2026) 2,832 micro fashion creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 30.9K followers and a 2.85% engagement rate. Oct 16, 2026
Creator discoveryGuide Micro food influencers on Instagram: 2,390 creators with 10K to 100K followers, measured (2026) 2,390 micro food creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 29.4K followers and a 1.85% engagement rate. Oct 16, 2026
Creator discoveryGuide Micro lifestyle influencers on Instagram: 6,690 creators with 10K to 100K followers, measured (2026) 6,690 micro lifestyle creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 30.4K followers and a 2.43% engagement rate. Oct 16, 2026
Creator discoveryGuide Micro mom influencers on Instagram: 504 creators with 10K to 100K followers, measured (2026) 504 micro mom creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 32.6K followers and a 1.64% engagement rate. Oct 16, 2026
InstagramGuide How many followers do you need to get sponsored? 1 in 13 at 10K (2026 data) We checked 227,611 Instagram creators. In 6 months, 2.1% of creators with 1K-2K followers posted a sponsored post, 7.5% at 10K-20K and 21.7% at 1M+. The 10K step, gifts vs paid deals, niches and real small creators, with a CSV. Oct 9, 2026
Creator discoveryGuide Micro influencers get a median 1.0% engagement, nano 2.1%. Are they worth it? In Virev's 2026 study of 157,108 Instagram micro influencers (10K-100K followers), the median engagement rate was 1.0%, against 2.1% for 140,464 nano creators. 100 nano creators got a typical 969,000 views for $11,150, one macro creator 144,000 for $8,240. Oct 5, 2026
Creator discoveryGuide Micro fitness influencers on Instagram: 55 creators with 1K to 50K followers (2026) 55 micro and nano fitness influencers on Instagram with 1,000 to 50,000 followers, in the US, UK, Canada and Australia. Typical-post engagement, posting pace, a recent post and brand fit for each, split by bodybuilding, powerlifting, running, yoga, coaches, home workouts and women's strength. Picked from 1,396 small fitness creators Virev measured. Oct 5, 2026
Creator discoveryReference Find micro-influencers beyond hashtag lists Find smaller creators through customer mentions, specialist communities, collaborations and referrals. Use a discovery log with duplicate checks and stop rules. Sep 27, 2026

Micro influencers

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How to find influencers: we tested 5 ways on 2 real briefs (2026)

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