Guides and reference notes on creator marketing, from the team building virev.ai.
Featured guide Instagram
We counted paid posts for 227,611 Instagram and 128,120 TikTok creators. Paid posts pass 1 in 20 creators at 5K-10K followers on Instagram and at 50K-100K on TikTok. Prices per post, TikTok and YouTube payout gates and monthly money by size, with a CSV.
Read the guideFinding creators and deciding who fits.
Creator discovery Guide
A macro influencer has 100K to 1M followers, a mega influencer 1M+. We measured 32,541 Instagram creators in that range by band: engagement, reel views, sponsored posts, and how many big accounts are brands. With a CSV.
Creator discovery Guide
Virev counts 25.4 million Instagram, TikTok and YouTube accounts with 1,000+ followers, 5+ posts and a post in the last 90 days, 24.3 million of them on Instagram. Counts by follower tier and country, with a CSV.
Creator discovery Guide
How to find influencers on Instagram and TikTok, tested. We ran Google, a published list, competitor tags, lookalikes and a Virev search on two briefs, opened all 175 profiles, and counted who fit on niche, size, country, recent posts and a public email.
Reaching the address a creator uses for work.
Instagram Guide
How many creators have a link in bio, which tools they use and how many write an email in their bio, on Instagram, TikTok and YouTube. Data from 757,478 creators, with a CSV.
Writing to creators and keeping the thread alive.
Instagram Guide
How many creators have a link in bio, which tools they use and how many write an email in their bio, on Instagram, TikTok and YouTube. Data from 757,478 creators, with a CSV.
Influencer seeding Guide
Use a transition review sheet to assess content fit, communication, and campaign goals, then make a paid offer that stays separate from the original gift.
Creator outreach Guide
When a creator quote exceeds your budget, compare changes to deliverables, revisions, usage, exclusivity and timing with three hypothetical scope options.
Running the relationship after the first yes.
Creator management Guide
Define where, how and how long you can reuse creator content. Use a rights-request matrix to separate production fees, reuse permissions and paid media.
Instagram Guide
Choose Reels, Stories or carousels by audience action, production work and available evidence. Includes a format matrix and a hypothetical product launch.
Creator outreach Guide
When a creator quote exceeds your budget, compare changes to deliverables, revisions, usage, exclusivity and timing with three hypothetical scope options.
Shipping product and setting expectations.
Creator discovery Guide
32 bookstagram influencers and 8 BookTok creators, from 3,500 to 1.3 million followers, with typical-post engagement, posting pace and brand fit. Picked from 944 book creators Virev measured on Instagram.
Instagram Guide
In Virev's 2026 study of 20.2 million Instagram posts by 391,731 creators with 1,000+ followers, 0.87% were sponsored (175,104). A sponsored post gets 0.69x the likes and comments of the same creator's normal post, and a gifted post 0.94x. With a CSV.
Influencer seeding Guide
Use a transition review sheet to assess content fit, communication, and campaign goals, then make a paid offer that stays separate from the original gift.
Paying creators on results.
Affiliate marketing Reference
End a creator discount while preserving eligible referrals and settling unpaid commissions. Use a retirement timeline, worked balance, and creator notice.
Reading the results without overstating them.
YouTube Guide
A sponsored YouTube video costs about $2,100 to $5,100 on a channel with 100K to 500K subscribers. We found 26,380 sponsored videos on 49,697 channels. Tables by size, with a CSV.
Instagram Guide
Median Instagram and TikTok engagement rates for 20+ countries, by followers and by views. US creators with 10K to 100K followers get 1.74% on Instagram, Indian creators 3.73%. With a CSV.
YouTube Guide
The median YouTube channel gets 1.59 likes and comments per 100 long-form views. Tables by subscriber count, country, category and video length, with a CSV.
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