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Research

Studies from the Virev research desk. Most measure public Instagram, TikTok and YouTube accounts from Virev data.

206 articles, newest first

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Core studies

  1. How long should a YouTube video be? 20 minutes or more, in 3.5M videos

    We compared 3,470,826 long-form YouTube videos with each channel's own median. Videos of 20 to 60 minutes got 1.04x to 1.06x, and 10 to 15 minute videos got 0.94x.

    Cited by 2 articles

  2. How many influencers are there? 25.4 million active accounts in Virev's 2026 index

    Virev counts 25.4 million Instagram, TikTok and YouTube accounts with 1,000+ followers, 5+ posts and a post in the last 90 days, 24.3 million of them on Instagram. Counts by follower tier and country, with a CSV.

    Cited by 2 articles

  3. How often should you post on Instagram and TikTok? The median is 2.3 a week

    We measured how often 695,678 Instagram and TikTok accounts post. The median posts 2.3 times a week. Each extra post kept about 97% or more of its views, and periods with more posts grew followers faster. With a CSV.

    Cited by 2 articles

  4. Reels vs carousels vs photos (2026): reels and carousels tie at 1.4x a single photo

    We compared 19.9 million Instagram posts with each creator's own posts. Reels get 1.43x and carousels 1.42x the likes and comments of a single photo, and TikTok photo posts get 0.86x the views of videos. With a CSV.

    Cited by 2 articles

  5. YouTube sponsorship rates 2026: what 26,380 sponsored videos cost, by channel size

    A sponsored YouTube video costs about $2,100 to $5,100 on a channel with 100K to 500K subscribers. We found 26,380 sponsored videos on 49,697 channels. Tables by size, with a CSV.

    Cited by 2 articles

  6. Instagram and TikTok engagement rate by country (2026): 47,966 creators measured

    Median Instagram and TikTok engagement rates for 20+ countries, by followers and by views. US creators with 10K to 100K followers get 1.74% on Instagram, Indian creators 3.73%. With a CSV.

    Cited by 3 articles

  7. Link in bio statistics 2026: 61% of Instagram creators have one, 11.5% use Linktree

    How many creators have a link in bio, which tools they use and how many write an email in their bio, on Instagram, TikTok and YouTube. Data from 757,478 creators, with a CSV.

  9. What percentage of Instagram accounts are verified? 37.3% of 680K

    In Virev's 2026 study of 680,058 Instagram accounts with 1,000+ followers, 37.3% were verified, and 37.4% of the 649,202 personal and creator accounts. The share runs from 10.0% at 1K-5K followers to 86.6% at 1M-10M, with no follower minimum.

    Cited by 3 articles

  10. Instagram follower growth rate 2026: median 0.93% a month

    0.93% a month is the median Instagram follower growth rate across 126,356 accounts in 2026. 24.2% lost followers. Growth by size, posting pace and reels.

    Cited by 3 articles

  11. How many followers do you need to get sponsored? 1 in 13 at 10K (2026 data)

    We checked 227,611 Instagram creators. In 6 months, 2.1% of creators with 1K-2K followers posted a sponsored post, 7.5% at 10K-20K and 21.7% at 1M+. The 10K step, gifts vs paid deals, niches and real small creators, with a CSV.

    Cited by 9 articles

  13. How the Instagram algorithm works in 2026: Collab posts get 52% more views

    We compared 10.4 million reels with the same creator's other reels. Collab posts get 1.52x the views, reels over 3 minutes 0.76x, and hashtags, posting time and frequency move views by 9% or less. Data from 384,002 creators, with a CSV.

    Cited by 13 articles

  15. Micro influencers get a median 1.0% engagement, nano 2.1%. Are they worth it?

    In Virev's 2026 study of 157,108 Instagram micro influencers (10K-100K followers), the median engagement rate was 1.0%, against 2.1% for 140,464 nano creators. 100 nano creators got a typical 969,000 views for $11,150, one macro creator 144,000 for $8,240.

    Cited by 160 articles

  19. How much do influencers make from brand deals? $3,900/year

    We priced a year of sponsored posts by 49,185 Instagram creators. 83% had no brand deals. Those with deals made a median $3,900; the top 1%, $253,000+.

    Cited by 9 articles

  20. How much does YouTube pay per view? $4.14 per 1,000 views (2026)

    YouTube pays about $0.004 per view, or $4.14 per 1,000 long-form views and $0.18 for Shorts. Earnings for 1K to 1B views from 226 payouts 92 creators reported.

    Cited by 10 articles

  22. Best time to post on TikTok: 3.5M videos show 6 to 9 AM wins, by 3% (2026)

    Compared with the same creator's other videos, TikTok videos posted from 6 to 9 AM local time get 3.0% more engagement and 1.6% more views. Heatmaps by region, results by country, tier and niche, posting frequency and how fast views arrive. 53,316 creators, with a CSV.

    Cited by 4 articles

  23. Influencer rates 2026: $110 to $13,894 per Instagram post

    Instagram influencer pricing by tier: $110 a post at 1K-10K followers, $635 at 10K-100K, $3,553 at 100K-500K. That is $43 per 1,000 real views.

    Cited by 56 articles

  24. Good Instagram engagement rate by follower count (2026)

    The median Instagram engagement rate is 1.89% across 431,494 accounts. A good rate beats the tier median: 2.99% at 1K-10K, 1.69% at 10K-50K, 0.77% at 1M+.

    Cited by 40 articles

  25. 0.87% of Instagram creator posts are sponsored and get 31% less engagement

    In Virev's 2026 study of 20.2 million Instagram posts by 391,731 creators with 1,000+ followers, 0.87% were sponsored (175,104). A sponsored post gets 0.69x the likes and comments of the same creator's normal post, and a gifted post 0.94x. With a CSV.

    Cited by 43 articles

  26. TikTok engagement rate by followers (2026): 5.70% median

    5.70% is the median TikTok engagement rate in 274,473 accounts. It falls from 18.30% at 1K-10K followers to 1.86% at 400K-500K and 1.04% above 1M.

    Cited by 18 articles

Creator lists and more

  1. What is a macro influencer? Data on 32,541 creators with 100K+ followers (2026)

    A macro influencer has 100K to 1M followers, a mega influencer 1M+. We measured 32,541 Instagram creators in that range by band: engagement, reel views, sponsored posts, and how many big accounts are brands. With a CSV.

    Cited by 2 articles

  2. How to find influencers: we tested 5 ways on 2 real briefs (2026)

    How to find influencers on Instagram and TikTok, tested. We ran Google, a published list, competitor tags, lookalikes and a Virev search on two briefs, opened all 175 profiles, and counted who fit on niche, size, country, recent posts and a public email.

    Cited by 3 articles

  3. Health influencers on Instagram: 53 doctors, dietitians, therapists and wellness creators (2026)

    53 health and wellness creators on Instagram, from 1,000 to 650,000 followers, with measured typical-post engagement, posting pace and the credential each bio shows. Plus what 1,083 health creators get per post and how their labeled ads perform.

    Cited by 2 articles

  4. Beauty influencers in Brazil: 67 Instagram creators, measured (2026)

    67 Instagram beauty creators whose bio names Brazil, each with followers, engagement rate and Reel views we measured. The median one has 40.2K followers and a 1.50% engagement rate.

    Cited by 11 articles

  5. Beauty influencers in Canada: 47 Instagram creators, measured (2026)

    47 Instagram beauty creators whose bio names Canada, each with followers, engagement rate and Reel views we measured. The median one has 20.9K followers and a 3.17% engagement rate.

    Cited by 12 articles

  6. Beauty influencers in Indonesia: 47 Instagram creators, measured (2026)

    47 Instagram beauty creators whose bio names Indonesia, each with followers, engagement rate and Reel views we measured. The median one has 28.2K followers and a 2.09% engagement rate.

    Cited by 7 articles

  7. Beauty influencers in New York: 33 Instagram creators, measured (2026)

    33 Instagram beauty creators whose bio names New York City, each with followers, engagement rate and Reel views we measured. The median one has 24.3K followers and a 1.74% engagement rate.

    Cited by 9 articles

  9. Beauty influencers in the UAE: 46 Instagram creators, measured (2026)

    46 Instagram beauty creators whose bio names the UAE, each with followers, engagement rate and Reel views we measured. The median one has 50.3K followers and a 1.44% engagement rate.

    Cited by 9 articles

  10. Beauty influencers in the UK: 35 Instagram creators, measured (2026)

    35 Instagram beauty creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 33.8K followers and a 2.56% engagement rate.

    Cited by 11 articles

  14. Fashion influencers in California: 45 Instagram creators, measured (2026)

    45 Instagram fashion creators whose bio names California, each with followers, engagement rate and Reel views we measured. The median one has 46.3K followers and a 4.48% engagement rate.

    Cited by 10 articles

  15. Food influencers in California: 107 Instagram creators, measured (2026)

    107 Instagram food creators whose bio names California, each with followers, engagement rate and Reel views we measured. The median one has 20.5K followers and a 2.58% engagement rate.

    Cited by 10 articles

  16. Lifestyle influencers in California: 124 Instagram creators, measured (2026)

    124 Instagram lifestyle creators whose bio names California, each with followers, engagement rate and Reel views we measured. The median one has 29.5K followers and a 3.12% engagement rate.

    Cited by 11 articles

  17. Travel influencers in California: 55 Instagram creators, measured (2026)

    55 Instagram travel creators whose bio names California, each with followers, engagement rate and Reel views we measured. The median one has 22.3K followers and a 2.23% engagement rate.

    Cited by 9 articles

  20. Lifestyle influencers in Dallas: 31 Instagram creators, measured (2026)

    31 Instagram lifestyle creators whose bio names Dallas, each with followers, engagement rate and Reel views we measured. The median one has 26.8K followers and a 2.42% engagement rate.

    Cited by 10 articles

  22. Fashion influencers in Australia: 62 Instagram creators, measured (2026)

    62 Instagram fashion creators whose bio names Australia, each with followers, engagement rate and Reel views we measured. The median one has 17.5K followers and a 2.54% engagement rate.

    Cited by 10 articles

  23. Fashion influencers in Brazil: 76 Instagram creators, measured (2026)

    76 Instagram fashion creators whose bio names Brazil, each with followers, engagement rate and Reel views we measured. The median one has 89.4K followers and a 2.82% engagement rate.

    Cited by 8 articles

  24. Fashion influencers in Canada: 42 Instagram creators, measured (2026)

    42 Instagram fashion creators whose bio names Canada, each with followers, engagement rate and Reel views we measured. The median one has 23.4K followers and a 2.47% engagement rate.

    Cited by 9 articles

  25. Fashion influencers in France: 35 Instagram creators, measured (2026)

    35 Instagram fashion creators whose bio names France, each with followers, engagement rate and Reel views we measured. The median one has 74.6K followers and a 2.79% engagement rate.

    Cited by 8 articles

  27. Fashion influencers in India: 327 Instagram creators, measured (2026)

    327 Instagram fashion creators whose bio names India, each with followers, engagement rate and Reel views we measured. The median one has 43.0K followers and a 3.30% engagement rate.

    Cited by 10 articles

  31. Fashion influencers in the UK: 66 Instagram creators, measured (2026)

    66 Instagram fashion creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 19.3K followers and a 2.58% engagement rate.

    Cited by 8 articles

  32. Fashion influencers in the US: 53 Instagram creators, measured (2026)

    53 Instagram fashion creators whose bio names the US, each with followers, engagement rate and Reel views we measured. The median one has 25.9K followers and a 3.24% engagement rate.

    Cited by 9 articles

  36. Fitness influencers in the UK: 50 Instagram creators, measured (2026)

    50 Instagram fitness creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 47.7K followers and a 2.58% engagement rate.

    Cited by 9 articles

  37. Fashion influencers in Florida: 41 Instagram creators, measured (2026)

    41 Instagram fashion creators whose bio names Florida, each with followers, engagement rate and Reel views we measured. The median one has 21.5K followers and a 2.82% engagement rate.

    Cited by 9 articles

  38. Food influencers in Florida: 63 Instagram creators, measured (2026)

    63 Instagram food creators whose bio names Florida, each with followers, engagement rate and Reel views we measured. The median one has 17.0K followers and a 2.07% engagement rate.

    Cited by 7 articles

  39. Lifestyle influencers in Florida: 103 Instagram creators, measured (2026)

    103 Instagram lifestyle creators whose bio names Florida, each with followers, engagement rate and Reel views we measured. The median one has 32.1K followers and a 3.08% engagement rate.

    Cited by 8 articles

  41. Food influencers in Australia: 94 Instagram creators, measured (2026)

    94 Instagram food creators whose bio names Australia, each with followers, engagement rate and Reel views we measured. The median one has 11.0K followers and a 1.77% engagement rate.

    Cited by 10 articles

  42. Food influencers in Canada: 119 Instagram creators, measured (2026)

    119 Instagram food creators whose bio names Canada, each with followers, engagement rate and Reel views we measured. The median one has 11.3K followers and a 2.56% engagement rate.

    Cited by 10 articles

  43. Food influencers in France: 40 Instagram creators, measured (2026)

    40 Instagram food creators whose bio names France, each with followers, engagement rate and Reel views we measured. The median one has 55.3K followers and a 1.58% engagement rate.

    Cited by 8 articles

  44. Food influencers in India: 123 Instagram creators, measured (2026)

    123 Instagram food creators whose bio names India, each with followers, engagement rate and Reel views we measured. The median one has 80.1K followers and a 1.92% engagement rate.

    Cited by 9 articles

  46. Food influencers in the UK: 70 Instagram creators, measured (2026)

    70 Instagram food creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 15.5K followers and a 2.00% engagement rate.

    Cited by 8 articles

  47. Food influencers in the US: 64 Instagram creators, measured (2026)

    64 Instagram food creators whose bio names the US, each with followers, engagement rate and Reel views we measured. The median one has 24.1K followers and a 1.25% engagement rate.

    Cited by 8 articles

  49. Lifestyle influencers in Australia: 168 Instagram creators, measured (2026)

    168 Instagram lifestyle creators whose bio names Australia, each with followers, engagement rate and Reel views we measured. The median one has 12.8K followers and a 2.58% engagement rate.

    Cited by 11 articles

  50. Lifestyle influencers in Brazil: 162 Instagram creators, measured (2026)

    162 Instagram lifestyle creators whose bio names Brazil, each with followers, engagement rate and Reel views we measured. The median one has 43.4K followers and a 2.38% engagement rate.

    Cited by 8 articles

  51. Lifestyle influencers in Canada: 225 Instagram creators, measured (2026)

    225 Instagram lifestyle creators whose bio names Canada, each with followers, engagement rate and Reel views we measured. The median one has 14.7K followers and a 2.67% engagement rate.

    Cited by 12 articles

  52. Lifestyle influencers in France: 56 Instagram creators, measured (2026)

    56 Instagram lifestyle creators whose bio names France, each with followers, engagement rate and Reel views we measured. The median one has 44.7K followers and a 2.98% engagement rate.

    Cited by 10 articles

  54. Lifestyle influencers in India: 417 Instagram creators, measured (2026)

    417 Instagram lifestyle creators whose bio names India, each with followers, engagement rate and Reel views we measured. The median one has 41.9K followers and a 3.81% engagement rate.

    Cited by 11 articles

  55. Lifestyle influencers in Indonesia: 67 Instagram creators, measured (2026)

    67 Instagram lifestyle creators whose bio names Indonesia, each with followers, engagement rate and Reel views we measured. The median one has 46.6K followers and a 2.13% engagement rate.

    Cited by 7 articles

  58. Lifestyle influencers in South Africa: 34 Instagram creators, measured (2026)

    34 Instagram lifestyle creators whose bio names South Africa, each with followers, engagement rate and Reel views we measured. The median one has 37.0K followers and a 3.01% engagement rate.

    Cited by 8 articles

  60. Lifestyle influencers in the Philippines: 64 Instagram creators, measured (2026)

    64 Instagram lifestyle creators whose bio names the Philippines, each with followers, engagement rate and Reel views we measured. The median one has 30.4K followers and a 2.54% engagement rate.

    Cited by 8 articles

  61. Lifestyle influencers in the UAE: 80 Instagram creators, measured (2026)

    80 Instagram lifestyle creators whose bio names the UAE, each with followers, engagement rate and Reel views we measured. The median one has 86.3K followers and a 1.45% engagement rate.

    Cited by 7 articles

  62. Lifestyle influencers in the UK: 177 Instagram creators, measured (2026)

    177 Instagram lifestyle creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 21.4K followers and a 2.04% engagement rate.

    Cited by 10 articles

  63. Lifestyle influencers in the US: 128 Instagram creators, measured (2026)

    128 Instagram lifestyle creators whose bio names the US, each with followers, engagement rate and Reel views we measured. The median one has 32.1K followers and a 2.45% engagement rate.

    Cited by 8 articles

  64. Lifestyle influencers in London: 52 Instagram creators, measured (2026)

    52 Instagram lifestyle creators whose bio names London, each with followers, engagement rate and Reel views we measured. The median one has 27.2K followers and a 1.92% engagement rate.

    Cited by 9 articles

  66. Lifestyle influencers in Los Angeles: 52 Instagram creators, measured (2026)

    52 Instagram lifestyle creators whose bio names Los Angeles, each with followers, engagement rate and Reel views we measured. The median one has 75.1K followers and a 3.82% engagement rate.

    Cited by 12 articles

  67. Lifestyle influencers in Miami: 41 Instagram creators, measured (2026)

    41 Instagram lifestyle creators whose bio names Miami, each with followers, engagement rate and Reel views we measured. The median one has 59.0K followers and a 2.53% engagement rate.

    Cited by 7 articles

  68. Mom influencers in Canada: 41 Instagram creators, measured (2026)

    41 Instagram mom creators whose bio names Canada, each with followers, engagement rate and Reel views we measured. The median one has 36.9K followers and a 1.02% engagement rate.

    Cited by 8 articles

  69. Mom influencers in the UK: 59 Instagram creators, measured (2026)

    59 Instagram mom creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 18.4K followers and a 1.63% engagement rate.

    Cited by 8 articles

  71. Lifestyle influencers in New York: 155 Instagram creators, measured (2026)

    155 Instagram lifestyle creators whose bio names New York City, each with followers, engagement rate and Reel views we measured. The median one has 32.2K followers and a 2.84% engagement rate.

    Cited by 7 articles

  73. Lifestyle influencers in Paris: 36 Instagram creators, measured (2026)

    36 Instagram lifestyle creators whose bio names Paris, each with followers, engagement rate and Reel views we measured. The median one has 74.7K followers and a 2.85% engagement rate.

    Cited by 7 articles

  75. Lifestyle influencers in Sydney: 33 Instagram creators, measured (2026)

    33 Instagram lifestyle creators whose bio names Sydney, each with followers, engagement rate and Reel views we measured. The median one has 12.8K followers and a 2.92% engagement rate.

    Cited by 7 articles

  76. Fashion influencers in Texas: 34 Instagram creators, measured (2026)

    34 Instagram fashion creators whose bio names Texas, each with followers, engagement rate and Reel views we measured. The median one has 51.8K followers and a 2.58% engagement rate.

    Cited by 12 articles

  77. Food influencers in Texas: 67 Instagram creators, measured (2026)

    67 Instagram food creators whose bio names Texas, each with followers, engagement rate and Reel views we measured. The median one has 11.0K followers and a 1.97% engagement rate.

    Cited by 10 articles

  78. Lifestyle influencers in Texas: 99 Instagram creators, measured (2026)

    99 Instagram lifestyle creators whose bio names Texas, each with followers, engagement rate and Reel views we measured. The median one has 24.3K followers and a 2.72% engagement rate.

    Cited by 10 articles

  80. Travel influencers in Australia: 100 Instagram creators, measured (2026)

    100 Instagram travel creators whose bio names Australia, each with followers, engagement rate and Reel views we measured. The median one has 8.6K followers and a 2.48% engagement rate.

    Cited by 9 articles

  82. Travel influencers in Canada: 114 Instagram creators, measured (2026)

    114 Instagram travel creators whose bio names Canada, each with followers, engagement rate and Reel views we measured. The median one has 8.4K followers and a 3.39% engagement rate.

    Cited by 8 articles

  85. Travel influencers in the UK: 115 Instagram creators, measured (2026)

    115 Instagram travel creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 25.8K followers and a 1.64% engagement rate.

    Cited by 8 articles

  88. Lifestyle influencers in Vancouver: 37 Instagram creators, measured (2026)

    37 Instagram lifestyle creators whose bio names Vancouver, each with followers, engagement rate and Reel views we measured. The median one has 14.7K followers and a 2.22% engagement rate.

    Cited by 8 articles

  89. Australian influencers: 742 Instagram creators with measured engagement (2026)

    742 Instagram creators whose bio names Australia, each with followers, engagement rate and Reel views we measured. The median one has 10.3K followers and a 2.54% engagement rate.

    Cited by 12 articles

  90. Beauty influencers in Dubai: 36 Instagram creators, measured (2026)

    36 Instagram beauty creators whose bio names Dubai, each with followers, engagement rate and Reel views we measured. The median one has 48.7K followers and a 1.50% engagement rate.

    Cited by 7 articles

  91. Beauty influencers in India: 288 Instagram creators, measured (2026)

    288 Instagram beauty creators whose bio names India, each with followers, engagement rate and Reel views we measured. The median one has 31.2K followers and a 2.67% engagement rate.

    Cited by 11 articles

  93. Canadian influencers: 823 Instagram creators with measured engagement (2026)

    823 Instagram creators whose bio names Canada, each with followers, engagement rate and Reel views we measured. The median one has 12.8K followers and a 2.65% engagement rate.

    Cited by 15 articles

  95. Filipino influencers: 208 Instagram creators with measured engagement (2026)

    208 Instagram creators whose bio names the Philippines, each with followers, engagement rate and Reel views we measured. The median one has 12.6K followers and a 3.08% engagement rate.

    Cited by 10 articles

  96. Fitness influencers in India: 107 Instagram creators, measured (2026)

    107 Instagram fitness creators whose bio names India, each with followers, engagement rate and Reel views we measured. The median one has 12.7K followers and a 5.73% engagement rate.

    Cited by 9 articles

  97. Fitness influencers in the US: 60 Instagram creators, measured (2026)

    60 Instagram fitness creators whose bio names the US, each with followers, engagement rate and Reel views we measured. The median one has 13.1K followers and a 3.74% engagement rate.

    Cited by 9 articles

  101. Influencers in Boston: 76 Instagram creators with measured engagement (2026)

    76 Instagram creators whose bio names Boston, each with followers, engagement rate and Reel views we measured. The median one has 11.4K followers and a 2.91% engagement rate.

    Cited by 2 articles

  102. Influencers in Brazil: 773 Instagram creators with measured engagement (2026)

    773 Instagram creators whose bio names Brazil, each with followers, engagement rate and Reel views we measured. The median one has 40.2K followers and a 2.38% engagement rate.

    Cited by 11 articles

  103. Influencers in California: 513 Instagram creators with measured engagement (2026)

    513 Instagram creators whose bio names California, each with followers, engagement rate and Reel views we measured. The median one has 18.6K followers and a 2.77% engagement rate.

    Cited by 13 articles

  109. Influencers in Florida: 436 Instagram creators with measured engagement (2026)

    436 Instagram creators whose bio names Florida, each with followers, engagement rate and Reel views we measured. The median one has 20.5K followers and a 2.27% engagement rate.

    Cited by 11 articles

  110. Influencers in France: 330 Instagram creators with measured engagement (2026)

    330 Instagram creators whose bio names France, each with followers, engagement rate and Reel views we measured. The median one has 43.5K followers and a 2.63% engagement rate.

    Cited by 11 articles

  113. Influencers in India: 1,538 Instagram creators with measured engagement (2026)

    1,538 Instagram creators whose bio names India, each with followers, engagement rate and Reel views we measured. The median one has 32.9K followers and a 3.61% engagement rate.

    Cited by 13 articles

  114. Influencers in Indonesia: 279 Instagram creators with measured engagement (2026)

    279 Instagram creators whose bio names Indonesia, each with followers, engagement rate and Reel views we measured. The median one has 37.4K followers and a 2.27% engagement rate.

    Cited by 10 articles

  117. Influencers in London: 287 Instagram creators with measured engagement (2026)

    287 Instagram creators whose bio names London, each with followers, engagement rate and Reel views we measured. The median one has 22.5K followers and a 2.41% engagement rate.

    Cited by 9 articles

  118. Influencers in Los Angeles: 228 Instagram creators with measured engagement (2026)

    228 Instagram creators whose bio names Los Angeles, each with followers, engagement rate and Reel views we measured. The median one has 34.2K followers and a 2.69% engagement rate.

    Cited by 13 articles

  119. Influencers in Melbourne: 107 Instagram creators with measured engagement (2026)

    107 Instagram creators whose bio names Melbourne, each with followers, engagement rate and Reel views we measured. The median one has 8.9K followers and a 3.48% engagement rate.

    Cited by 2 articles

  121. Influencers in Miami: 169 Instagram creators with measured engagement (2026)

    169 Instagram creators whose bio names Miami, each with followers, engagement rate and Reel views we measured. The median one has 39.5K followers and a 2.10% engagement rate.

    Cited by 13 articles

  124. Influencers in Philadelphia: 85 Instagram creators with measured engagement (2026)

    85 Instagram creators whose bio names Philadelphia, each with followers, engagement rate and Reel views we measured. The median one has 15.5K followers and a 2.85% engagement rate.

    Cited by 2 articles

  128. Influencers in Singapore: 146 Instagram creators with measured engagement (2026)

    146 Instagram creators whose bio names Singapore, each with followers, engagement rate and Reel views we measured. The median one has 11.9K followers and a 2.41% engagement rate.

    Cited by 8 articles

  129. Influencers in South Africa: 119 Instagram creators with measured engagement (2026)

    119 Instagram creators whose bio names South Africa, each with followers, engagement rate and Reel views we measured. The median one has 19.7K followers and a 3.04% engagement rate.

    Cited by 3 articles

  132. Influencers in Texas: 519 Instagram creators with measured engagement (2026)

    519 Instagram creators whose bio names Texas, each with followers, engagement rate and Reel views we measured. The median one has 15.4K followers and a 2.32% engagement rate.

    Cited by 13 articles

  134. Influencers in the US: 872 Instagram creators with measured engagement (2026)

    872 Instagram creators whose bio names the US, each with followers, engagement rate and Reel views we measured. The median one has 27.7K followers and a 2.21% engagement rate.

    Cited by 43 articles

  140. Food influencers in London: 40 Instagram creators, measured (2026)

    40 Instagram food creators whose bio names London, each with followers, engagement rate and Reel views we measured. The median one has 10.8K followers and a 2.45% engagement rate.

    Cited by 9 articles

  142. Food influencers in Los Angeles: 43 Instagram creators, measured (2026)

    43 Instagram food creators whose bio names Los Angeles, each with followers, engagement rate and Reel views we measured. The median one has 29.6K followers and a 2.37% engagement rate.

    Cited by 8 articles

  143. Micro beauty influencers on Instagram: 2,154 creators with 10K to 100K followers, measured (2026)

    2,154 micro beauty creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 31.0K followers and a 2.54% engagement rate.

    Cited by 7 articles

  144. Micro fashion influencers on Instagram: 2,832 creators with 10K to 100K followers, measured (2026)

    2,832 micro fashion creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 30.9K followers and a 2.85% engagement rate.

    Cited by 6 articles

  145. Micro food influencers on Instagram: 2,390 creators with 10K to 100K followers, measured (2026)

    2,390 micro food creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 29.4K followers and a 1.85% engagement rate.

    Cited by 6 articles

  146. Micro lifestyle influencers on Instagram: 6,690 creators with 10K to 100K followers, measured (2026)

    6,690 micro lifestyle creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 30.4K followers and a 2.43% engagement rate.

    Cited by 6 articles

  147. Micro mom influencers on Instagram: 504 creators with 10K to 100K followers, measured (2026)

    504 micro mom creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 32.6K followers and a 1.64% engagement rate.

    Cited by 6 articles

  148. Nigerian influencers: 63 Instagram creators with measured engagement (2026)

    63 Instagram creators whose bio names Nigeria, each with followers, engagement rate and Reel views we measured. The median one has 20.3K followers and a 3.68% engagement rate.

    Cited by 2 articles

  149. NYC fashion influencers: 130 New York Instagram creators, measured (2026)

    130 Instagram fashion creators whose bio names New York City, each with followers, engagement rate and Reel views we measured. The median one has 51.9K followers and a 2.79% engagement rate.

    Cited by 9 articles

  150. NYC food influencers: 149 New York Instagram creators, measured (2026)

    149 Instagram food creators whose bio names New York City, each with followers, engagement rate and Reel views we measured. The median one has 19.3K followers and a 2.02% engagement rate.

    Cited by 11 articles

  152. Food influencers in Toronto: 69 Instagram creators, measured (2026)

    69 Instagram food creators whose bio names Toronto, each with followers, engagement rate and Reel views we measured. The median one has 11.4K followers and a 2.72% engagement rate.

    Cited by 7 articles

  153. UK influencers: 978 Instagram creators with measured engagement (2026)

    978 Instagram creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 18.1K followers and a 2.46% engagement rate.

    Cited by 17 articles

  154. How long should a reel be? Under 3 minutes on Instagram, longer on TikTok

    We compared 13.8 million reels and TikToks with each creator's own median. Reels from 10 seconds to 3 minutes tie, reels over 3 minutes get 0.91x, and 3 to 10 minute TikToks get 1.22x.

    Cited by 2 articles

  155. How many followers to make money on Instagram? About 10K (2026 data)

    We counted paid posts for 227,611 Instagram and 128,120 TikTok creators. Paid posts pass 1 in 20 creators at 5K-10K followers on Instagram and at 50K-100K on TikTok. Prices per post, TikTok and YouTube payout gates and monthly money by size, with a CSV.

  156. Average Instagram followers 2026: median 27,454, mean 302,471

    In Virev's 2026 study of 580,272 Instagram creator accounts with 1,000+ followers, the median has 27,454 followers and the mean 302,471. The 150 often quoted for the average person cites no source.

    Cited by 47 articles

  157. How many views is viral? 2.8M on TikTok, 2.4M on Reels in 6.4M videos

    In Virev's 2026 study of 2,979,130 TikToks and 3,397,736 Instagram reels, the top 1% starts at 2.8M views on TikTok and 2.4M on Reels, and the median video gets 8,842 and 9,730. For a creator with 1K-10K followers the bar is 1.4M on TikTok.

    Cited by 1 article

  158. What is a KOL? Key opinion leaders vs influencers, measured (2026)

    A KOL (key opinion leader) is a creator whose word on one topic moves buyers. We measured 334,469 Instagram creators by KOL tier in Korea, Japan and the US, with KOC data and a CSV.

    Cited by 1 article

  159. How much to charge for a sponsored post in 2026: $15 to $30 per 1,000 views

    Price a sponsored post from your views: median views of your last 10 posts, times $15 to $30 per 1,000, minus the sponsored drop. Data from Virev.

    Cited by 2 articles

  160. Do Instagram Collab posts get more views? We measured 4.5 million Collabs (2026)

    26% of Instagram reels are Collabs. Collab reels beat the creator's own reels for 87% of nano creators and 52% of creators with 1M+ followers. Data from 384,002 accounts, with a CSV.

    Cited by 1 article

  161. Yoga influencers on Instagram: 43 yoga and Pilates creators by follower tier (2026)

    43 yoga and Pilates creators on Instagram in 15 countries, from 1,100 to 2.3 million followers, with measured typical-post engagement, posting pace and brand deals. Plus what 128 yoga creators get per post, and why they advertise their own classes far more than brands.

    Cited by 1 article

  164. Gym and bodybuilding influencers on Instagram: 46 US creators by follower tier (2026)

    46 US gym, bodybuilding, CrossFit and weightlifting creators on Instagram, from 1,000 to 1.7 million followers, with measured typical-post engagement, posting pace and brand fit. Plus what a gym creator with 20K followers gets per post, and how 834 strength creators get paid.

    Cited by 4 articles

  165. Will AI kill us all or take over the world? Odds and dates

    Probably not. Surveys put the odds at 2.4% to 10%. Researchers give human-level AI a 50% chance by 2042. With 1.2B weekly ChatGPT users, AI won't go away soon.

  166. Lifestyle influencers on Instagram: 40 creators with measured engagement (2026)

    40 lifestyle influencers on Instagram, from 1,200 to 2.5 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 5,224 lifestyle creators Virev measured, split into home, family, day in the life, minimal and wellness, with sponsored-post results from 7,852 ad posts.

    Cited by 31 articles

  167. Beauty influencers on Instagram: 40 creators with measured engagement (2026)

    40 beauty influencers on Instagram across skincare, makeup, hair, nails and K-beauty, from 1,000 to 900,000 followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 2,439 beauty creators Virev measured, with results from 4,919 sponsored beauty posts and a L'Oréal Paris case.

    Cited by 12 articles

  168. Food influencers on Instagram: 40 creators with measured engagement (2026)

    40 food influencers on Instagram, from 1,300 to 4.4 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 3,077 food creators Virev measured, split into restaurants, recipes, baking, healthy and vegan, with NYC picks and results from 5,714 sponsored food posts.

    Cited by 19 articles

  169. Micro fitness influencers on Instagram: 55 creators with 1K to 50K followers (2026)

    55 micro and nano fitness influencers on Instagram with 1,000 to 50,000 followers, in the US, UK, Canada and Australia. Typical-post engagement, posting pace, a recent post and brand fit for each, split by bodybuilding, powerlifting, running, yoga, coaches, home workouts and women's strength. Picked from 1,396 small fitness creators Virev measured.

    Cited by 6 articles

  173. Fashion influencers on Instagram: 40 creators with measured engagement (2026)

    40 fashion influencers on Instagram, from 1,000 to 1.3 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 2,504 fashion creators that Virev measured, with results from 2,994 sponsored fashion posts and a SHEIN case.

    Cited by 20 articles

  174. Finance influencers on Instagram: 39 finfluencers with measured engagement (2026)

    39 finance influencers on Instagram, from 2,000 to 6.5 million followers, with the engagement rate of their typical post, posting pace, a recent post and a brand-fit note. Plus how 126 finance creators compare with 53,934 others, what sponsored finance posts get, and the FTC, SEC and FINRA rules that apply.

    Cited by 4 articles

  175. 22 Instagram fitness influencers with 1,000-10,000 followers

    Profile links to 22 fitness creators with 1,000-10,000 followers, picked from 798 we measured. Each has its engagement rate, posts a week and a brand fit note.

    Cited by 14 articles

  176. Top golf influencers on Instagram: 38 creators measured (2026)

    38 golf influencers on Instagram, 15 of them women, with 6k to 4M followers. Each one has followers, typical-post engagement rate, posting pace and a recent post, read August to September 2026.

    Cited by 9 articles

  177. NYC influencers: 37 New York Instagram creators, measured (2026)

    37 New York Instagram creators from nano to macro, each with followers, typical-post engagement rate, posting rate and a recent post. Built from 8,863 NYC accounts Virev tracks.

    Cited by 157 articles

  180. Micro travel influencers: 39 Instagram creators, 20 under 100K (2026)

    39 travel influencers on Instagram, 20 of them micro and nano creators under 100,000 followers, with the engagement rate of their typical post, posting pace and brand fit. Picked from 2,230 travel creators that Virev measured, with sponsored-post results from 3,309 travel ad posts.

    Cited by 12 articles