Open data

The tables behind our data studies, as CSV files you can download, reuse and cite.

Every file is free to reuse under CC BY 4.0. Credit Virev and link the study the file comes from.

39 files from 37 studies

What is a macro influencer? Data on 32,541 creators with 100K+ followers (2026)

Macro and mega influencers: 2026 tables

Aggregate tables behind Virev's study of macro (100K to 1M followers) and mega (1M+) influencers. Index counts by platform and follower band, the share of brands, media pages and celebrities per band, and per-band engagement rate, reel views, views per follower, sponsored post share and posting rate for Instagram creators, celebrities, brands and media pages and for TikTok, with sponsored reel views, group draws against micro creators, niches and countries.

Sample: 79,982 public Instagram creators with 10,000+ followers (32,541 with 100,000+), 79,596 TikTok accounts with 100,000+ followers, account types for 24,014 labelled Instagram accounts with 100,000+ followers, and live index counts for Instagram, TikTok and YouTube
Dates: August 19, 2025 to September 27, 2026
Measures: Accounts per follower band, Account type, Engagement rate, Reel views, Views per follower, Sponsored post share, Posts per week, Niche, Country
License: CC BY 4.0

macro-influencers-2026.csv Each row is one group in one table, such as a follower band, an account type, a niche or a country. 143 rows, 14 KB.

Cite as

Virev, "What is a macro influencer?", October 2026, https://virev.ai/blog/macro-influencers

APA

Virev. (2026). Macro and mega influencers: 2026 tables [Data set]. https://virev.ai/blog/macro-influencers

How long should a YouTube video be? 20 minutes or more, in 3.5M videos

How long should a YouTube video be: 2026 tables

Aggregate tables behind Virev's study of YouTube video length. Each long-form video's views, adjusted to a common age, are divided by the median of the same channel's other videos, then grouped into twelve length bands, with cuts by subscriber tier and category, a paired comparison with each channel's 10 to 15 minute videos, pooled medians, robustness checks and a small Shorts sample.

Sample: 3,470,826 long-form videos from 140,104 public YouTube channels with 1,000+ subscribers, plus 7,560 Shorts from 334 channels
Dates: October 1, 2025 to October 21, 2026
Measures: Views compared with the same channel's median video, Video length, Subscriber tier, YouTube category, Video format (long-form or Shorts)
License: CC BY 4.0

how-long-should-a-youtube-video-be-2026.csv Each row is one length band in one table, for all channels, a subscriber tier or a category. 237 rows, 24 KB.

Cite as

Virev, "How long should a YouTube video be?", October 2026, https://virev.ai/blog/how-long-should-a-youtube-video-be

APA

Virev. (2026). How long should a YouTube video be: 2026 tables [Data set]. https://virev.ai/blog/how-long-should-a-youtube-video-be

How many influencers are there? 25.4 million active accounts in Virev's 2026 index

How many influencers are there: 2026 counts by platform, follower tier and country

Counts behind Virev's study of how many influencers there are. Every Instagram, TikTok and YouTube account in Virev's index with 1,000+ followers is counted under two definitions: HypeAuditor's activity filter (5+ posts and a post in the last 90 days) and Virev's (a public account with a post in the last 90 days that Instagram's category or Virev's creator profile does not mark as a brand, business or media outlet). The tables split the counts by platform, follower tier and country, with each country's share of the accounts whose country is known.

Sample: 44,481,198 Instagram, TikTok and YouTube accounts with 1,000+ followers in Virev's index, 25,430,960 of them active under the HypeAuditor definition
Dates: July 27, 2026 to October 24, 2026
Measures: Accounts with 1,000+ followers, Active accounts, Virev definition, Active accounts, HypeAuditor definition, Follower tier, Creator country, Share of accounts with a known country
License: CC BY 4.0

how-many-influencers-2026.csv Each row is one group in one table, such as a platform, a follower tier or a country. 277 rows, 17 KB.

Cite as

Virev, "How many influencers are there? 25.4 million active accounts in Virev's 2026 index", October 2026, https://virev.ai/blog/how-many-influencers-are-there

APA

Virev. (2026). How many influencers are there: 2026 counts by platform, follower tier and country [Data set]. https://virev.ai/blog/how-many-influencers-are-there

How often should you post on Instagram and TikTok? The median is 2.3 a week

How often creators post on Instagram and TikTok, 2026

Tables behind Virev's posting frequency study. Posts per week is the change in each account's profile post count between two reads at least 28 days apart. The tables give posts per week by follower tier, account type and creator category, the share of accounts in each posting band, views and likes per post against the same account's posts by how many posts came in the prior 7 days, weekly totals, and follower growth by posting band within the same account and across accounts.

Sample: 363,622 public Instagram accounts and 332,056 public TikTok accounts with 1,000+ followers, with 1,514,046 Instagram reels and 1,381,497 TikTok videos in the post-level tests
Dates: August 2, 2026 to October 24, 2026
Measures: Posts per week, Follower tier, Creator category, Views per post compared with the same account's posts, Weekly follower growth compared with the same account's other periods
License: CC BY 4.0

how-often-should-you-post-2026.csv Each row is one group and one metric in one table, such as a follower tier on one platform. 364 rows, 40 KB.

Cite as

Virev, "How often should you post on Instagram and TikTok?", October 2026, https://virev.ai/blog/how-often-should-you-post

APA

Virev. (2026). How often creators post on Instagram and TikTok, 2026 [Data set]. https://virev.ai/blog/how-often-should-you-post

How to find influencers: we tested 5 ways on 2 real briefs (2026)

How to find influencers test: 2026 accounts and checks

Every account that five ways of finding creators surfaced for two briefs, US running creators on Instagram and US skincare creators on TikTok with 10K to 100K followers, with followers, last post date and whether each account passed the niche, size, US, 30-day activity and bio email checks.

Sample: 181 public Instagram and TikTok accounts from 11 runs of Google site: search, Feedspot lists, competitor brand captions, lookalike routes and Virev search, plus email and country shares for 10,927 Instagram creators with 10K to 100K followers
Dates: August 20, 2026 to October 23, 2026
Measures: Followers, Last post date, Niche fit, Country shown on the profile, Email in bio, Brand sponsor named in bio
License: CC BY 4.0

how-to-find-influencers-test-2026.csv Each row is one account one method surfaced, with its five checks. 181 rows, 29 KB.

Cite as

Virev, "How to find influencers: we tested 5 ways on 2 real briefs", October 2026, https://virev.ai/blog/how-to-find-influencers

APA

Virev. (2026). How to find influencers test: 2026 accounts and checks [Data set]. https://virev.ai/blog/how-to-find-influencers

Reels vs carousels vs photos (2026): reels and carousels tie at 1.4x a single photo

Reels vs carousels vs photos: 2026 tables

Aggregate tables behind Virev's study of Instagram reels, carousels and single photos, and TikTok photo posts against videos. Each creator's median likes plus comments (and views where the app shows them) in one format is divided by the same creator's median in another format, then summarized by follower tier and category, with engagement rate by followers, reel views and a step-by-step rebuild of the Instagram algorithm study's joint model.

Sample: 384,002 public Instagram creators and 53,315 public TikTok creators with 1,000+ followers, with 19,863,062 Instagram posts and 3,507,816 TikTok posts
Dates: August 17, 2025 to September 29, 2026
Measures: Likes plus comments compared with the same creator's other formats, TikTok views and shares compared with the same creator's videos, Engagement rate by followers, Reel views per follower, Post format, Follower tier, Category
License: CC BY 4.0

reels-vs-carousels-vs-photos-2026.csv Each row is one format or format pair in one table, for one follower tier or category. 227 rows, 37 KB.

Cite as

Virev, "Reels vs carousels vs photos (2026)", October 2026, https://virev.ai/blog/reels-vs-carousels-vs-photos

APA

Virev. (2026). Reels vs carousels vs photos: 2026 tables [Data set]. https://virev.ai/blog/reels-vs-carousels-vs-photos

Health influencers on Instagram: 53 doctors, dietitians, therapists and wellness creators (2026)

Health and wellness influencers on Instagram: 2026 list and tables

The list of 53 health and wellness creators on Instagram from Virev's study, with followers, typical post engagement, posting pace and the credential each bio shows, plus tables by follower tier, follower band, sub-niche and credential, compared with all creators, and how labeled ads perform against each creator's usual post.

Sample: 1,083 public Instagram health and wellness creators with 1,000+ followers, 53,934 creators of all niches as the benchmark, and 55,499 health creator posts
Dates: January 1, 2026 to September 25, 2026
Measures: Followers, Typical post engagement rate, Average engagement rate, Posts per week, Credential shown in bio, Labeled or ad posts, Post response compared with the creator's usual post, Sub-niche
License: CC BY 4.0

health-influencers-2026.csv Each row is one listed creator, or one group in a summary table. 84 rows in 7 tables, 11 KB.

Cite as

Virev, "Health influencers on Instagram", October 2026, https://virev.ai/blog/health-influencers

APA

Virev. (2026). Health and wellness influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/health-influencers

YouTube sponsorship rates 2026: what 26,380 sponsored videos cost, by channel size

YouTube sponsorship rates 2026: tables

Tables behind Virev's YouTube sponsorship study. A video counts as sponsored when its title or description names a sponsor or carries an ad disclosure. The tables report how many channels and videos are sponsored by subscriber count, category and country, the views of sponsored videos against the same channel's other videos, the top sponsor brands, and an estimated fee per video at $25 to $61 per 1,000 views from creator disclosures.

Sample: 49,697 public YouTube channels with 1,000+ subscribers and 1,293,853 of their videos, of which 26,380 are sponsored
Dates: October 1, 2025 to October 10, 2026
Measures: Share of channels with a sponsored video, Share of videos that are sponsored, Views of a sponsored video, Sponsored views against the same channel's other videos, Estimated fee per sponsored video, Subscriber tier, Video category, Channel country, Sponsor brand
License: CC BY 4.0

youtube-sponsorship-rates-2026.csv Each row is one group and one metric in one table, such as a subscriber tier. 195 rows, 13 KB.

Cite as

Virev, "YouTube sponsorship rates 2026", October 2026, https://virev.ai/blog/youtube-sponsorship-rates

APA

Virev. (2026). YouTube sponsorship rates 2026: tables [Data set]. https://virev.ai/blog/youtube-sponsorship-rates

Instagram and TikTok engagement rate by country (2026): 47,966 creators measured

Instagram and TikTok engagement rate by country, 2026

Tables behind Virev's study of engagement rates by country. For each creator, likes plus comments (plus shares on TikTok) on the 12 most recent posts are divided by followers and, separately, by views. The tables report the median creator and quartiles by country, by country within the 10,000 to 100,000 follower band, and by follower tier, with each country's median follower count.

Sample: 47,966 public Instagram creators and 55,028 public TikTok creators with 1,000+ followers and a known country, with 522,962 Instagram posts and 648,050 TikTok videos
Dates: February 20, 2026 to October 16, 2026
Measures: Engagement rate by followers, Engagement rate by views, Creator country, Follower tier, Median followers
License: CC BY 4.0

engagement-rate-by-country-2026.csv Each row is one group and one metric in one table, such as a country on one platform. 332 rows, 21 KB.

Cite as

Virev, "Instagram and TikTok engagement rate by country (2026)", October 2026, https://virev.ai/blog/engagement-rate-by-country

APA

Virev. (2026). Instagram and TikTok engagement rate by country, 2026 [Data set]. https://virev.ai/blog/engagement-rate-by-country

Link in bio statistics 2026: 61% of Instagram creators have one, 11.5% use Linktree

Link in bio statistics 2026: Instagram, TikTok and YouTube tables

Tables behind Virev's link in bio study. For each follower tier, the share of creators with a bio link, with 2 or more links, with an email address in the bio text, and with a link to each tracked site, such as Linktree, Beacons, YouTube or WhatsApp, plus each link-in-bio tool's share of tool links. Brands, businesses and media accounts are reported apart.

Sample: 284,248 Instagram creators with 1,000+ followers from a 2% block sample of public accounts, 433,547 TikTok creators and 39,683 YouTube creator channels
Dates: April 1, 2026 to October 19, 2026
Measures: Share of creators with a bio link, Share of creators with an email in the bio, Link-in-bio tool used, Sites linked from the bio, Follower tier, Platform
License: CC BY 4.0

link-in-bio-statistics-2026.csv Each row is one group in one table, such as a follower tier on one platform. 38 rows, 6.2 KB.

Cite as

Virev, "Link in bio statistics 2026", October 2026, https://virev.ai/blog/link-in-bio-statistics

APA

Virev. (2026). Link in bio statistics 2026: Instagram, TikTok and YouTube tables [Data set]. https://virev.ai/blog/link-in-bio-statistics

YouTube engagement rate benchmarks 2026: 1.59% median in 27,018 channels

YouTube engagement rate benchmarks 2026: tables

Tables behind Virev's YouTube engagement rate benchmarks. For each channel, the likes plus comments of its 12 most recent long-form videos are divided by their views, and the tables report the median channel and quartiles by subscriber count, channel country, video category and typical video length, plus views per 100 subscribers. Shorts and live streams are left out.

Sample: 33,465 public YouTube channels with 1,000+ subscribers in 117 countries and 389,600 of their long-form videos; engagement rates use the 27,018 channels and 282,950 videos with a comment count
Dates: October 1, 2025 to October 16, 2026
Measures: Likes plus comments per 100 views, Likes per 100 views, Comments per 100 views, Views per 100 subscribers, Subscriber tier, Channel country, Video category, Typical video length
License: CC BY 4.0

youtube-engagement-rate-2026.csv Each row is one group and one metric in one table, such as a subscriber tier. 79 rows, 4.8 KB.

Cite as

Virev, "YouTube engagement rate benchmarks 2026", October 2026, https://virev.ai/blog/youtube-engagement-rate-benchmarks

APA

Virev. (2026). YouTube engagement rate benchmarks 2026: tables [Data set]. https://virev.ai/blog/youtube-engagement-rate-benchmarks

Average Instagram followers 2026: median 27,454, mean 302,471

Average Instagram followers: 2026 tables

Tables behind Virev's study of the average number of Instagram followers. Among 580,272 creator accounts with 1,000+ followers, the median has 27,454 followers and the mean 302,471. The tables give the percentile ladder, follower bands, verified and unverified medians, and cuts by Instagram category, country and following count.

Sample: 580,272 public Instagram creator accounts with 1,000+ followers, after brands, media, businesses and organizations were removed from 680,057 accounts
Dates: August 3, 2026 to October 1, 2026
Measures: Followers, Following, Verified badge, Follower band, Instagram category, Country
License: CC BY 4.0

average-instagram-followers-2026.csv Each row is one group in one table, such as a percentile rung, a follower band or a country. 71 rows, 5.4 KB.

Cite as

Virev, "Average Instagram followers 2026: median 27,454, mean 302,471", October 2026, https://virev.ai/blog/average-instagram-followers

APA

Virev. (2026). Average Instagram followers: 2026 tables [Data set]. https://virev.ai/blog/average-instagram-followers

How many views is viral? 2.8M on TikTok, 2.4M on Reels in 6.4M videos

How many views is viral: 2026 tables

Tables behind Virev's study of how many views is viral on TikTok and Instagram Reels. The top 1% of 2,979,130 TikToks starts at 2.8 million views and the top 1% of 3,397,736 reels at 2.4 million, and the median video gets 8,842 and 9,730. The tables give view thresholds by follower tier, the share of videos at or above set view counts, and the top-1% line by video age.

Sample: 2,979,130 TikToks from 272,101 public accounts and 3,397,736 Instagram reels from 359,501 public creator accounts, all with 1,000+ followers
Dates: August 19, 2025 to September 29, 2026
Measures: Views, Top 10%, 1% and 0.1% view thresholds, Views as a multiple of followers, Share of videos at 10 times the creator's median, Follower tier, Video age
License: CC BY 4.0

how-many-views-is-viral-2026.csv Each row is one group in one table, such as a follower tier, a view count or a video age. 42 rows, 3.4 KB.

Cite as

Virev, "How many views is viral? 2.8M on TikTok, 2.4M on Reels in 6.4M videos", October 2026, https://virev.ai/blog/how-many-views-is-viral

APA

Virev. (2026). How many views is viral: 2026 tables [Data set]. https://virev.ai/blog/how-many-views-is-viral

Do Instagram Collab posts get more views? We measured 4.5 million Collabs (2026)

Instagram Collab posts: 2026 tables

Aggregate tables behind Virev's study of Instagram Collab posts. For each creator, the median views and likes plus comments of Collab reels are divided by the median of the same creator's own reels, then grouped by follower tier, post format, Instagram profile category and the paid partnership label, with the share of posts that are Collabs by format, tier and month.

Sample: 19,863,062 posts by 384,002 public Instagram accounts with 1,000+ followers, and 138,773 creators with 3+ Collab reels and 3+ own reels
Dates: August 2025 to September 2026
Measures: Share of posts that are Collabs, Collab reel views compared with the same creator's own reels, Collab likes plus comments compared with the same creator's own posts, Follower tier, Post format, Instagram profile category, Paid partnership label
License: CC BY 4.0

instagram-collab-posts-2026.csv Each row is one group in one table, such as a follower tier, a format or a category. 58 rows, 4.3 KB.

Cite as

Virev, "Do Instagram Collab posts get more views?", October 2026, https://virev.ai/blog/instagram-collab-posts

APA

Virev. (2026). Instagram Collab posts: 2026 tables [Data set]. https://virev.ai/blog/instagram-collab-posts

What percentage of Instagram accounts are verified? 37.3% of 680K

Instagram verified accounts: 2026 tables

Tables behind Virev's study of what percentage of Instagram accounts are verified, 37.3% of 680,058 accounts with 1,000+ followers and 37.4% of the 649,202 personal and creator accounts, from 10.0% at 1K-5K followers to 86.6% at 1M-10M. The tables give the share of accounts with the verified badge by follower band and category, and compare verified and unverified accounts on reel plays, engagement, paid posts and follower growth.

Sample: 680,058 public Instagram accounts with 1,000+ followers, 253,724 of them verified
Dates: February 20, 2026 to October 2, 2026
Measures: Verified badge, Followers, Reel plays, Likes and comments per follower, Share with a paid partnership post, 30-day follower growth
License: CC BY 4.0

instagram-verified-accounts-2026.csv Each row is one group in one table, such as a follower band or a category. 93 rows, 6.1 KB.

Cite as

Virev, "What percentage of Instagram accounts are verified?", October 2026, https://virev.ai/blog/instagram-verified-accounts-study

APA

Virev. (2026). Instagram verified accounts: 2026 tables [Data set]. https://virev.ai/blog/instagram-verified-accounts-study

Yoga influencers on Instagram: 43 yoga and Pilates creators by follower tier (2026)

Yoga influencers on Instagram: 2026 list and tables

The list of 43 yoga and Pilates creators on Instagram from Virev's study, with followers, engagement, posting pace and brand posts, plus tables by follower tier against other fitness creators and by what the caption sells.

Sample: 128 public Instagram yoga and Pilates creators and 1,873 other fitness creators with 1,000+ followers, and 5,897 yoga creator posts
Dates: January 1, 2026 to September 27, 2026
Measures: Followers, Typical post engagement rate, Average engagement rate, Posts per week, Labeled or ad posts, Posts with a discount code, Posts selling the creator's own offer
License: CC BY 4.0

yoga-influencers-2026.csv Each row is one listed creator, or one group in a summary table. 53 rows in 3 tables, 5.9 KB.

Cite as

Virev, "Yoga influencers on Instagram", October 2026, https://virev.ai/blog/yoga-influencers

APA

Virev. (2026). Yoga influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/yoga-influencers

Instagram follower growth rate 2026: median 0.93% a month

Instagram follower growth rate: 2026 tables

Tables behind Virev's study of how fast Instagram accounts grow. Each account's follower count was read twice, 10 to 61 days apart, and the growth is converted to a 30-day rate. The tables give medians by follower tier, posting pace, reel share, category and verified badge, plus a small TikTok side table.

Sample: 126,356 public Instagram accounts with 1,000+ followers whose follower count was read twice
Dates: August 1, 2026 to October 2, 2026
Measures: 30-day follower growth rate, Share of accounts that shrank, Followers gained in 30 days, Posts per week, Reel share, Category, Verified badge
License: CC BY 4.0

instagram-follower-growth-2026.csv Each row is one group in one table, such as a follower tier or a posting pace. 80 rows, 5.7 KB.

Cite as

Virev, "How fast do Instagram accounts grow?", October 2026, https://virev.ai/blog/instagram-follower-growth-rate

APA

Virev. (2026). Instagram follower growth rate: 2026 tables [Data set]. https://virev.ai/blog/instagram-follower-growth-rate

Mom influencers on Instagram: 47 US creators by follower tier (2026)

Mom influencers on Instagram: 2026 list and tables

The list of 47 US mom creators on Instagram from Virev's study, with followers, engagement, posting pace and brand posts, plus tables by follower tier, sub-niche and post type, compared with other lifestyle creators.

Sample: 1,096 public Instagram mom creators and 4,056 other lifestyle creators with 1,000+ followers, and 58,918 posts by the mom creators
Dates: January 1, 2026 to September 26, 2026
Measures: Followers, Typical post engagement rate, Average engagement rate, Posts per week, Paid partnership, ad, code and gifted posts, Post response compared with the creator's usual post
License: CC BY 4.0

mom-influencers-2026.csv Each row is one listed creator, or one group in a summary table. 97 rows in 8 tables, 12 KB.

Cite as

Virev, "Mom influencers on Instagram", October 2026, https://virev.ai/blog/mom-influencers

APA

Virev. (2026). Mom influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/mom-influencers

Running influencers on Instagram: 51 creators by follower tier (2026)

Running influencers on Instagram: 2026 list and tables

The list of 51 running creators on Instagram from Virev's study, with followers, engagement, posting pace and brand posts, plus tables by follower tier, follower band and sub-niche, compared with other fitness creators.

Sample: 438 public Instagram running creators and 1,563 other fitness creators with 1,000+ followers, and 21,007 running creator posts
Dates: January 1, 2026 to September 27, 2026
Measures: Followers, Typical post engagement rate, Average engagement rate, Posts per week, Labeled or ad posts, Posts with a discount code, Sub-niche
License: CC BY 4.0

running-influencers-2026.csv Each row is one listed creator, or one group in a summary table. 70 rows in 4 tables, 8.5 KB.

Cite as

Virev, "Running influencers on Instagram", October 2026, https://virev.ai/blog/running-influencers

APA

Virev. (2026). Running influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/running-influencers

Gym and bodybuilding influencers on Instagram: 46 US creators by follower tier (2026)

Gym and bodybuilding influencers on Instagram: 2026 list and tables

The list of 46 US gym and bodybuilding creators from Virev's study, with followers, engagement and posting pace, plus summary tables by follower band and comparisons with other fitness creators.

Sample: 834 public Instagram gym and bodybuilding creators and 1,177 other fitness creators with 1,000+ followers, and 91,593 of their posts
Dates: January 1, 2026 to September 27, 2026
Measures: Followers, Typical post engagement rate, Average engagement rate, Posts per week, Labeled or ad posts, Posts with a discount code
License: CC BY 4.0

gym-influencers-2026.csv Each row is one listed creator, or one group in a summary table. 84 rows in 4 tables, 8.0 KB.

Cite as

Virev, "Gym and bodybuilding influencers on Instagram", October 2026, https://virev.ai/blog/gym-influencers

APA

Virev. (2026). Gym and bodybuilding influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/gym-influencers

How many followers do you need to get sponsored? 1 in 13 at 10K (2026 data)

How many followers to get sponsored: 2026 tables

Tables behind Virev's study of how many followers creators need to get sponsored. The measure is the share of creators with at least one sponsored post (Instagram's paid partnership label, or an ad tag such as #ad or #sponsored in the caption) in the 180 days before their latest post, by follower band, engagement, posting pace and niche. Brands, media, businesses and organizations are removed.

Sample: 227,611 public Instagram creators and 128,120 TikTok creators with 1,000+ followers and at least six months of posts
Dates: September 1, 2025 to September 29, 2026
Measures: Share of creators with a sponsored post in 6 months, Sponsored posts per creator per month, Follower band, Engagement quartile, Posting pace quartile, Niche
License: CC BY 4.0

how-many-followers-to-get-sponsored-2026.csv Each row is one group in one table, such as a follower band on one platform. 299 rows, 21 KB.

Cite as

Virev, "How many followers do you need to get sponsored?", October 2026, https://virev.ai/blog/how-many-followers-to-get-sponsored

APA

Virev. (2026). How many followers to get sponsored: 2026 tables [Data set]. https://virev.ai/blog/how-many-followers-to-get-sponsored

Influencer marketing statistics 2026: 112 numbers from 35 million posts

Influencer marketing statistics 2026: 112 statistics

All 112 statistics from Virev's influencer marketing statistics page, each with its value, sample, period, platform and a link to the study it comes from. Most numbers divide a post by the same creator's usual post and report the median.

Sample: public Instagram, TikTok and YouTube accounts with 1,000+ followers; the largest study covers 35.3 million posts from 651,116 accounts
Dates: August 2025 to September 2026
Measures: Statistic, Value, Sample, Period, Platform, Source study
License: CC BY 4.0

influencer-marketing-statistics-2026.csv Each row is one statistic with its sample, period and source. 112 rows, 37 KB.

Cite as

Virev, "Influencer marketing statistics 2026", October 2026, https://virev.ai/blog/influencer-marketing-statistics

APA

Virev. (2026). Influencer marketing statistics 2026: 112 statistics [Data set]. https://virev.ai/blog/influencer-marketing-statistics

How the Instagram algorithm works in 2026: Collab posts get 52% more views

Instagram reach factors 2026: model tables

Tables behind Virev's study of how the Instagram algorithm works. A fixed-effects model compares each post only with other posts by the same creator, with ten factors and the post's age and month in one model. Each factor level shows its multiple of likes plus comments or reel views against a reference level, with 95% intervals.

Sample: 384,002 public Instagram creators with 1,000+ followers and 6+ measurable posts, and 19.9 million posts
Dates: August 18, 2025 to September 29, 2026
Measures: Likes plus comments, Reel views, Post format, Caption length, Hashtags, Collab post, Sponsored post, Posting time and weekday, Posting frequency
License: CC BY 4.0

instagram-reach-factors-2026.csv Each row is one level of one factor for one outcome. 159 rows, 15 KB.

Cite as

Virev, "How the Instagram algorithm works in 2026", October 2026, https://virev.ai/blog/instagram-algorithm

APA

Virev. (2026). Instagram reach factors 2026: model tables [Data set]. https://virev.ai/blog/instagram-algorithm

How does the TikTok algorithm work? We measured 3.2 million videos (2026)

TikTok algorithm study 2026: model tables

Tables behind Virev's study of how the TikTok algorithm works. A fixed effects regression of log views on ten video factors compares videos within each creator's videos from the same calendar month, with 95% intervals clustered by creator. The tables also cover factor rankings, follower tiers, markets, video length and early views.

Sample: 3,219,734 TikTok videos by 49,357 public creators with 1,000+ followers
Dates: August 19, 2025 to September 30, 2026
Measures: Views, Video length, Caption length, Hashtags, Sound, Posting time and weekday, Duet or stitch, Early views
License: CC BY 4.0

tiktok-algorithm-study-2026.csv Each row is one group in one table, such as one level of one video factor. 281 rows, 20 KB.

Cite as

Virev, "How does the TikTok algorithm work?", October 2026, https://virev.ai/blog/tiktok-algorithm

APA

Virev. (2026). TikTok algorithm study 2026: model tables [Data set]. https://virev.ai/blog/tiktok-algorithm

Micro influencers get a median 1.0% engagement, nano 2.1%. Are they worth it?

Micro and nano influencers: 2026 tables

Aggregate tables behind Virev's study of micro and nano influencers. Instagram micro creators (10K-100K followers) had a median engagement rate of 1.0% and nano creators 2.1%. The tables compare follower tiers on reach, engagement and sponsored post activity, price each sponsored post at the published rate for the creator's follower count, and simulate campaigns by drawing real sponsored reels at random, 10,000 times.

Sample: 391,731 public Instagram creators with 1,000+ followers and 20.2 million posts, plus 262,498 TikTok creators and 15.6 million videos
Dates: August 18, 2025 to September 27, 2026
Measures: Reel views per follower, Engagement per follower, Share of creators with a sponsored post, Cost per sponsored post, Follower tier, Niche
License: CC BY 4.0

micro-nano-influencers-2026.csv Each row is one group in one table, such as a follower tier or a follower band. 87 rows, 13 KB.

Cite as

Virev, "Micro influencers get a median 1.0% engagement, nano 2.1%. Are they worth it?", October 2026, https://virev.ai/blog/micro-and-nano-influencers

APA

Virev. (2026). Micro and nano influencers: 2026 tables [Data set]. https://virev.ai/blog/micro-and-nano-influencers

Micro fitness influencers on Instagram: 55 creators with 1K to 50K followers (2026)

Micro fitness influencers on Instagram: 2026 list and tables

The list of 55 Instagram fitness creators with 1,000 to 50,000 followers from Virev's study, with followers, engagement and posting pace, plus tables by follower band, sub-niche and post type.

Sample: 1,396 public Instagram fitness creators with 1,000 to 50,000 followers, and 61,316 of their posts
Dates: January 1, 2026 to September 27, 2026
Measures: Followers, Typical post engagement rate, Average engagement rate, Posts per week, Sub-niche, Sponsored post response compared with the creator's usual post
License: CC BY 4.0

micro-fitness-influencers-2026.csv Each row is one listed creator, or one group in a summary table. 79 rows in 5 tables, 9.7 KB.

Cite as

Virev, "Micro fitness influencers on Instagram", October 2026, https://virev.ai/blog/micro-fitness-influencers

APA

Virev. (2026). Micro fitness influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/micro-fitness-influencers

How much does TikTok pay per 1,000 views? $0.40 median

TikTok pay per 1,000 views: 2026 disclosures and tables

Every TikTok payout figure that Virev's study collected from creators' own YouTube videos, Reddit posts, news stories and a blog, each with its source link, plus aggregate tables. Each figure is USD per 1,000 views as the creator stated it, or revenue divided by views, across the Creator Fund, the Creativity Program beta and the Creator Rewards Program.

Sample: 165 TikTok payout figures disclosed by 139 creators, and 45,693 public TikTok creators with 10,000+ followers
Dates: 2020 to September 2026
Measures: Revenue per 1,000 views (USD), Views, Revenue (USD), Payout program, Niche, Share of views from long videos
License: CC BY 4.0

tiktok-rpm-disclosures-2026.csv Each row is one payout figure a creator disclosed. 165 rows, 64 KB.
tiktok-rpm-aggregates-2026.csv Each row is one group in one table, such as a payout driver or a follower tier. 57 rows, 5.9 KB.

Cite as

Virev, "How much does TikTok pay per 1,000 views?", October 2026, https://virev.ai/blog/how-much-does-tiktok-pay-per-1000-views

APA

Virev. (2026). TikTok pay per 1,000 views: 2026 disclosures and tables [Data set]. https://virev.ai/blog/how-much-does-tiktok-pay-per-1000-views

Best time to post on YouTube 2026: day and hour, 173K videos

Best time to post on YouTube: 2026 tables

Aggregate tables behind Virev's study of the best time to post on YouTube. Each long-form video's views, adjusted to a common video age, are compared with the same channel's average video on a log scale, then grouped by the channel's local day and hour. View curves come from 2,726 videos read more than once.

Sample: 6,212 public YouTube channels with 1,000+ subscribers in 100 countries and 173,516 of their long-form videos
Dates: June 2025 to September 2026
Measures: Views compared with the same channel's average video, Local upload hour, Weekday, Time since the previous upload, Video length
License: CC BY 4.0

best-time-to-post-on-youtube-2026.csv Each row is one group in one table, such as a local hour, a weekday or a segment. 1,332 rows, 154 KB.

Cite as

Virev, "Best time to post on YouTube", October 2026, https://virev.ai/blog/best-time-to-post-on-youtube

APA

Virev. (2026). Best time to post on YouTube: 2026 tables [Data set]. https://virev.ai/blog/best-time-to-post-on-youtube

Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026)

Hashtag study 2026: Instagram and TikTok tables

Tables behind Virev's study of whether hashtags still work. For each account, the median engagement of its posts with hashtags is divided by the median of its posts with none, and the tables report the median account by hashtag count, follower tier, format and hashtag family. Ads and giveaways are left out.

Sample: 651,116 public accounts with 1,000+ followers and 35,303,016 posts: 388,774 Instagram accounts and 262,342 TikTok accounts
Dates: August 13, 2025 to September 29, 2026
Measures: Hashtags per post, Engagement of tagged posts compared with the same account's untagged posts, Views of tagged posts compared with the same account's untagged posts, 30-day follower growth, Follower tier, Post format
License: CC BY 4.0

hashtag-study-2026.csv Each row is one group in one table, such as a hashtag count band on one platform. 365 rows, 36 KB.

Cite as

Virev, "Do hashtags still work?", October 2026, https://virev.ai/blog/do-hashtags-still-work

APA

Virev. (2026). Hashtag study 2026: Instagram and TikTok tables [Data set]. https://virev.ai/blog/do-hashtags-still-work

How much do influencers make from brand deals? $3,900/year

Influencer income from brand deals: 2026 tables

Tables behind Virev's estimate of what influencers make from brand deals. Each creator's disclosed sponsored posts are counted, scaled to 12 months and multiplied by the published price for the creator's follower count. The tables give median and percentile income by follower tier, category and market. The figures are estimates.

Sample: 49,185 public Instagram creators with 1,000+ followers and 2.46 million posts, and 46,620 TikTok creators with 3.17 million videos
Dates: August 2025 to September 2026
Measures: Disclosed sponsored posts per year, Estimated yearly income from sponsored posts, Income percentiles, Follower tier, Category, Market
License: CC BY 4.0

influencer-income-2026.csv Each row is one group in one table, such as a follower tier on one platform. 43 rows, 5.2 KB.

Cite as

Virev, "How much do influencers make?", October 2026, https://virev.ai/blog/how-much-do-influencers-make

APA

Virev. (2026). Influencer income from brand deals: 2026 tables [Data set]. https://virev.ai/blog/how-much-do-influencers-make

How much does YouTube pay per view? $4.14 per 1,000 views (2026)

YouTube pay per view: 2026 disclosures and tables

Every YouTube ad revenue figure that Virev's study collected from creators' own videos, Business Insider and Digiday, each with its source link, plus aggregate tables. Each figure is revenue per 1,000 views (RPM) as the creator stated it, or revenue divided by views, with one median per creator.

Sample: 226 YouTube ad revenue figures disclosed by 92 creators, and 10,595 public YouTube channels with 1,000+ subscribers
Dates: 2017 to 2026
Measures: Revenue per 1,000 views (RPM, USD), Views, Revenue (USD), Format (long-form or Shorts), Niche, Market
License: CC BY 4.0

youtube-rpm-disclosures-2026.csv Each row is one ad revenue figure a creator disclosed. 229 rows, 62 KB.
youtube-rpm-aggregates-2026.csv Each row is one group in one table, such as a format, a market or a niche. 47 rows in 3 tables, 2.6 KB.

Cite as

Virev, "How much does YouTube pay per view?", October 2026, https://virev.ai/blog/how-much-does-youtube-pay-per-view

APA

Virev. (2026). YouTube pay per view: 2026 disclosures and tables [Data set]. https://virev.ai/blog/how-much-does-youtube-pay-per-view

Best time to post on Instagram by country (2.6M posts, 2026)

Best time to post on Instagram and TikTok: 2026 tables

Aggregate tables behind Virev's study of when to post on Instagram and TikTok. Each post's likes plus comments (plus shares on TikTok) is compared with the same creator's average post on a log scale, then grouped by the creator's local hour and weekday, with cuts by follower tier, market, category and format.

Sample: 46,839 public Instagram creators and 53,318 public TikTok creators with 1,000+ followers, with 2,600,352 Instagram posts and 3,511,114 TikTok videos
Dates: August 2025 to September 2026
Measures: Engagement compared with the same creator's average post, Local posting hour, Weekday, Follower tier, Market, Category, Post format
License: CC BY 4.0

best-time-to-post-2026.csv Each row is one group in one table, such as a local hour, a weekday or a follower tier. 1,667 rows, 117 KB.

Cite as

Virev, "Best time to post on Instagram and TikTok", October 2026, https://virev.ai/blog/best-time-to-post-on-instagram-and-tiktok

APA

Virev. (2026). Best time to post on Instagram and TikTok: 2026 tables [Data set]. https://virev.ai/blog/best-time-to-post-on-instagram-and-tiktok

Best time to post on TikTok: 3.5M videos show 6 to 9 AM wins, by 3% (2026)

Best time to post on TikTok: 2026 tables

Aggregate tables behind Virev's study of the best time to post on TikTok. Each video's likes plus comments plus shares, and separately its plays, are compared with the same creator's average video on a log scale, then grouped by local hour and weekday, with cuts by region, country, follower tier and category. View curves come from 40,481 videos read at least twice.

Sample: 53,316 public TikTok creators with 1,000+ followers and 3,508,545 of their videos
Dates: August 2025 to September 2026
Measures: Engagement compared with the same creator's average video, Plays compared with the same creator's average video, Local posting hour, Weekday, Region and country, Follower tier, Category
License: CC BY 4.0

best-time-to-post-on-tiktok-2026.csv Each row is one group in one table, such as a local hour, a weekday or a country. 627 rows, 84 KB.

Cite as

Virev, "Best time to post on TikTok", October 2026, https://virev.ai/blog/best-time-to-post-on-tiktok

APA

Virev. (2026). Best time to post on TikTok: 2026 tables [Data set]. https://virev.ai/blog/best-time-to-post-on-tiktok

Influencer rates 2026: $110 to $13,894 per Instagram post

Influencer rates vs real reach: 2026 tables

Aggregate tables behind Virev's study of influencer rates against real reach. Each creator is priced at the published rate for their follower count, and that price is divided by the median views of the creator's own sponsored posts. Prices come from 56 Instagram and 37 TikTok published price ranges, converted to US dollars.

Sample: 31,663 public Instagram creators with 1,000+ followers and 134,854 sponsored reels, plus 9,163 TikTok creators with 28,020 sponsored videos
Dates: August 19, 2025 to September 26, 2026
Measures: Published price per post (USD), Median sponsored post views, Cost per 1,000 views (USD), Cost per engagement (USD), Follower tier, Market, Category
License: CC BY 4.0

influencer-rates-vs-reach-2026.csv Each row is one group in one table, such as a follower tier, a market or a category. 56 rows, 4.8 KB.

Cite as

Virev, "Influencer rates vs real reach", October 2026, https://virev.ai/blog/influencer-rates-study

APA

Virev. (2026). Influencer rates vs real reach: 2026 tables [Data set]. https://virev.ai/blog/influencer-rates-study

Good Instagram engagement rate by follower count (2026)

Instagram engagement rate by follower tier, 2026

Median and quartile Instagram engagement rates by follower tier from Virev's benchmark study. Each account's rate is its average likes plus comments over its 12 most recent posts at least three days old, divided by followers.

Sample: 431,494 public Instagram accounts with 1,000+ followers and at least six usable posts, and 4,816,706 posts
Dates: February 20, 2026 to September 27, 2026
Measures: Engagement rate by followers, Follower tier, Accounts per tier
License: CC BY 4.0

instagram-engagement-rate-by-follower-tier-2026.csv Each row is one follower tier. 6 rows, 731 B.

Cite as

Virev, "Instagram engagement rate benchmarks 2026", October 2026, https://virev.ai/blog/instagram-engagement-rate-benchmarks

APA

Virev. (2026). Instagram engagement rate by follower tier, 2026 [Data set]. https://virev.ai/blog/instagram-engagement-rate-benchmarks

0.87% of Instagram creator posts are sponsored and get 31% less engagement

TikTok engagement rate by followers (2026): 5.70% median

TikTok engagement rate by follower tier, 2026

Median and quartile TikTok engagement rates by follower tier from Virev's benchmark study. The rate by followers is an account's average likes plus comments plus shares over its 12 most recent videos at least three days old, divided by followers. The rate by views divides the same engagements by the videos' views.

Sample: 274,473 public TikTok accounts with 1,000+ followers and at least six usable videos, and 3,200,761 videos
Dates: February 15, 2026 to September 27, 2026
Measures: Engagement rate by followers, Engagement rate by views, Follower tier, Accounts per tier, Verified badge
License: CC BY 4.0

tiktok-engagement-rate-by-follower-tier-2026.csv Each row is one follower tier, one 100k step from 100k to 1M followers, or all accounts. 16 rows, 1.9 KB.

Cite as

Virev, "TikTok engagement rate benchmarks 2026", October 2026, https://virev.ai/blog/tiktok-engagement-rate-benchmarks

APA

Virev. (2026). TikTok engagement rate by follower tier, 2026 [Data set]. https://virev.ai/blog/tiktok-engagement-rate-benchmarks

Macro and mega influencers: 2026 tables

How long should a YouTube video be: 2026 tables

How many influencers are there: 2026 counts by platform, follower tier and country

How often creators post on Instagram and TikTok, 2026

How to find influencers test: 2026 accounts and checks

Reels vs carousels vs photos: 2026 tables

Health and wellness influencers on Instagram: 2026 list and tables

YouTube sponsorship rates 2026: tables

Instagram and TikTok engagement rate by country, 2026

Link in bio statistics 2026: Instagram, TikTok and YouTube tables

YouTube engagement rate benchmarks 2026: tables

Average Instagram followers: 2026 tables

How many views is viral: 2026 tables

Instagram Collab posts: 2026 tables

Instagram verified accounts: 2026 tables

Yoga influencers on Instagram: 2026 list and tables

Instagram follower growth rate: 2026 tables

Mom influencers on Instagram: 2026 list and tables

Running influencers on Instagram: 2026 list and tables

Gym and bodybuilding influencers on Instagram: 2026 list and tables

How many followers to get sponsored: 2026 tables

Influencer marketing statistics 2026: 112 statistics

Instagram reach factors 2026: model tables

TikTok algorithm study 2026: model tables

Micro and nano influencers: 2026 tables

Micro fitness influencers on Instagram: 2026 list and tables

TikTok pay per 1,000 views: 2026 disclosures and tables

Best time to post on YouTube: 2026 tables

Hashtag study 2026: Instagram and TikTok tables

Influencer income from brand deals: 2026 tables

YouTube pay per view: 2026 disclosures and tables

Best time to post on Instagram and TikTok: 2026 tables

Best time to post on TikTok: 2026 tables

Influencer rates vs real reach: 2026 tables

Instagram engagement rate by follower tier, 2026

Sponsored post engagement: 2026 tables

TikTok engagement rate by follower tier, 2026