Influencers in Texas: 519 Instagram creators with measured engagement (2026)

This page lists 519 Instagram creators whose bio names Texas, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 19, 2026 and September 30, 2026. The median creator here has 15,439 followers and an engagement rate of 2.32%, which is below the 2.55% median across the 150 lists in this series and ranks 104th of 150.

Creators in Texas by follower count

Nano accounts (1K to 10K followers) are the largest group, at 211 of 519 creators, or 41%. Nano creators get the highest median engagement rate, 4.28%, against 0.98% for mid-tier creators, so a typical nano post draws 4.4 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 35,873 views, against 2,499 for nano creators.

The 20 biggest creators in Texas

These are the largest accounts on the list, sorted by followers at our read. The biggest is Sarah Jakes Roberts with 3,065,743 followers and a 1.02% engagement rate.

20 high-engagement creators in Texas with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 200 creators in that range is 1.83%, and all of these 20 reach at least twice that. We left out one creator whose average post got more likes and comments than the account has followers, because one viral post sets that average. We also left out 101 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What creators in Texas post about

The most common profile category is Digital creator, on 57 accounts (11% of those with a category), followed by Public figure with 10. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names Texas, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 265 of the 519 creators have one.
5. These 519 creators were read between August 19, 2026 and September 30, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Lifestyle influencers in Texas, Food influencers in Texas, Fashion influencers in Texas, Influencers in Dallas, Influencers in Houston, Influencers in Austin. Related reading: Average Instagram followers, Influencer rates 2026, NYC influencers. For hand-picked lists with a recent post per creator, see micro and nano influencers.

Find more creators in Texas

This page lists 519 creators from one export. Search Texas creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.