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Integrations, dedicated videos and Shorts: how to work with YouTube creators and read their numbers.

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YouTube sponsorship rates 2026: what 26,380 sponsored videos cost, by channel size

A sponsored YouTube video costs about $2,100 to $5,100 on a channel with 100K to 500K subscribers. We found 26,380 sponsored videos on 49,697 channels. Tables by size, with a CSV.

Oct 21, 2026 12 min read

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YouTubeGuide How long should a YouTube video be? 20 minutes or more, in 3.5M videos We compared 3,470,826 long-form YouTube videos with each channel's own median. Videos of 20 to 60 minutes got 1.04x to 1.06x, and 10 to 15 minute videos got 0.94x. Oct 24, 2026
YouTubeGuide YouTube engagement rate benchmarks 2026: 1.59% median in 27,018 channels The median YouTube channel gets 1.59 likes and comments per 100 long-form views. Tables by subscriber count, country, category and video length, with a CSV. Oct 20, 2026
InstagramGuide How many followers to make money on Instagram? About 10K (2026 data) We counted paid posts for 227,611 Instagram and 128,120 TikTok creators. Paid posts pass 1 in 20 creators at 5K-10K followers on Instagram and at 50K-100K on TikTok. Prices per post, TikTok and YouTube payout gates and monthly money by size, with a CSV. Oct 15, 2026
InstagramGuide How much to charge for a sponsored post in 2026: $15 to $30 per 1,000 views Price a sponsored post from your views: median views of your last 10 posts, times $15 to $30 per 1,000, minus the sponsored drop. Data from Virev. Oct 13, 2026
Campaign measurementGuide Influencer marketing statistics 2026: 112 numbers from 35 million posts Every number from Virev's creator studies in one place, each with its sample, dates and source. Sponsored posts get 0.69x a creator's usual engagement, 83% of Instagram creators posted none in a year, and published rates cost $43 per 1,000 views. With a CSV. Oct 7, 2026
YouTubeGuide Best time to post on YouTube 2026: day and hour, 173K videos We timed 173,516 YouTube videos. Weekend uploads got 7% more views than Tuesday to Thursday uploads on the same channel. 8 PM was the best hour, 3 PM the worst. Oct 3, 2026
YouTubeGuide How much does YouTube pay per view? $4.14 per 1,000 views (2026) YouTube pays about $0.004 per view, or $4.14 per 1,000 long-form views and $0.18 for Shorts. Earnings for 1K to 1B views from 226 payouts 92 creators reported. Oct 3, 2026
YouTubeGuide Evaluate a YouTube channel's back catalog before sponsoring it Review six older and recent YouTube videos for topic fit, product explanations and dated information before you decide whether to sponsor the channel. Sep 27, 2026
YouTubeReference Key moments for audience retention: 4 types on sponsor reads A video needs 60+ seconds and 100+ views before YouTube flags key moments. Read its intro, top moments, spikes and dips around a sponsored segment. Sep 27, 2026
YouTubeReference YouTube sponsorship performance over time: day 7 to day 180 Check a sponsored YouTube video at day 7, 30, 90 and 180. In the worked example, views rose 56% by day 90 while the daily pace fell from 522 to 300. Sep 27, 2026

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YouTube sponsorship rates 2026: what 26,380 sponsored videos cost, by channel size

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