YouTube Guide
How long should a YouTube video be? 20 minutes or more, in 3.5M videos
We compared 3,470,826 long-form YouTube videos with each channel's own median. Videos of 20 to 60 minutes got 1.04x to 1.06x, and 10 to 15 minute videos got 0.94x.
Blog Tag
Benchmarks
20 articles are tagged Benchmarks: 20 data studies from Virev's creator database. Start with "How long should a YouTube video be? 20 minutes or more, in 3.5M videos".
20 articles
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- InstagramGuide How often should you post on Instagram and TikTok? The median is 2.3 a week We measured how often 695,678 Instagram and TikTok accounts post. The median posts 2.3 times a week. Each extra post kept about 97% or more of its views, and periods with more posts grew followers faster. With a CSV.
- InstagramGuide Reels vs carousels vs photos (2026): reels and carousels tie at 1.4x a single photo We compared 19.9 million Instagram posts with each creator's own posts. Reels get 1.43x and carousels 1.42x the likes and comments of a single photo, and TikTok photo posts get 0.86x the views of videos. With a CSV.
- YouTubeGuide YouTube sponsorship rates 2026: what 26,380 sponsored videos cost, by channel size A sponsored YouTube video costs about $2,100 to $5,100 on a channel with 100K to 500K subscribers. We found 26,380 sponsored videos on 49,697 channels. Tables by size, with a CSV.
- InstagramGuide Instagram and TikTok engagement rate by country (2026): 47,966 creators measured Median Instagram and TikTok engagement rates for 20+ countries, by followers and by views. US creators with 10K to 100K followers get 1.74% on Instagram, Indian creators 3.73%. With a CSV.
- YouTubeGuide YouTube engagement rate benchmarks 2026: 1.59% median in 27,018 channels The median YouTube channel gets 1.59 likes and comments per 100 long-form views. Tables by subscriber count, country, category and video length, with a CSV.
- InstagramGuide How long should a reel be? Under 3 minutes on Instagram, longer on TikTok We compared 13.8 million reels and TikToks with each creator's own median. Reels from 10 seconds to 3 minutes tie, reels over 3 minutes get 0.91x, and 3 to 10 minute TikToks get 1.22x.
- InstagramGuide Average Instagram followers 2026: median 27,454, mean 302,471 In Virev's 2026 study of 580,272 Instagram creator accounts with 1,000+ followers, the median has 27,454 followers and the mean 302,471. The 150 often quoted for the average person cites no source.
- TikTokGuide How many views is viral? 2.8M on TikTok, 2.4M on Reels in 6.4M videos In Virev's 2026 study of 2,979,130 TikToks and 3,397,736 Instagram reels, the top 1% starts at 2.8M views on TikTok and 2.4M on Reels, and the median video gets 8,842 and 9,730. For a creator with 1K-10K followers the bar is 1.4M on TikTok.
- InstagramGuide What percentage of Instagram accounts are verified? 37.3% of 680K In Virev's 2026 study of 680,058 Instagram accounts with 1,000+ followers, 37.3% were verified, and 37.4% of the 649,202 personal and creator accounts. The share runs from 10.0% at 1K-5K followers to 86.6% at 1M-10M, with no follower minimum.
- InstagramGuide How the Instagram algorithm works in 2026: Collab posts get 52% more views We compared 10.4 million reels with the same creator's other reels. Collab posts get 1.52x the views, reels over 3 minutes 0.76x, and hashtags, posting time and frequency move views by 9% or less. Data from 384,002 creators, with a CSV.
- TikTokGuide How does the TikTok algorithm work? We measured 3.2 million videos (2026) Within the same creator and month, TikTok videos of 3 to 10 minutes got 1.54x the views of 10 to 20 second ones, and photo posts 0.81x. Hashtags, sounds and posting time moved views much less. What TikTok says, what the data shows, with a CSV.
- TikTokGuide How much does TikTok pay per 1,000 views? $0.40 median 115 creators showed their Creator Rewards payouts: a median $0.40 per 1,000 views, or $400 per million. Most got under $1. Every source is in a CSV.
- YouTubeGuide Best time to post on YouTube 2026: day and hour, 173K videos We timed 173,516 YouTube videos. Weekend uploads got 7% more views than Tuesday to Thursday uploads on the same channel. 8 PM was the best hour, 3 PM the worst.
- YouTubeGuide How much does YouTube pay per view? $4.14 per 1,000 views (2026) YouTube pays about $0.004 per view, or $4.14 per 1,000 long-form views and $0.18 for Shorts. Earnings for 1K to 1B views from 226 payouts 92 creators reported.
- InstagramGuide Best time to post on Instagram by country (2.6M posts, 2026) Post from 9 PM to midnight in Japan, the UK and Brazil, and midnight to 3 AM in the US and India. Sunday wins in 13 of 18 countries, across 2.6M posts.
- TikTokGuide Best time to post on TikTok: 3.5M videos show 6 to 9 AM wins, by 3% (2026) Compared with the same creator's other videos, TikTok videos posted from 6 to 9 AM local time get 3.0% more engagement and 1.6% more views. Heatmaps by region, results by country, tier and niche, posting frequency and how fast views arrive. 53,316 creators, with a CSV.
- Campaign measurementGuide Influencer rates 2026: $110 to $13,894 per Instagram post Instagram influencer pricing by tier: $110 a post at 1K-10K followers, $635 at 10K-100K, $3,553 at 100K-500K. That is $43 per 1,000 real views.
- InstagramGuide Good Instagram engagement rate by follower count (2026) The median Instagram engagement rate is 1.89% across 431,494 accounts. A good rate beats the tier median: 2.99% at 1K-10K, 1.69% at 10K-50K, 0.77% at 1M+.
- TikTokGuide TikTok engagement rate by followers (2026): 5.70% median 5.70% is the median TikTok engagement rate in 274,473 accounts. It falls from 18.30% at 1K-10K followers to 1.86% at 400K-500K and 1.04% above 1M.
