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Instagram Reels

5 articles are tagged Instagram Reels: 5 data studies from Virev's creator database. Start with "Reels vs carousels vs photos (2026): reels and carousels tie at 1.4x a single photo".

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Instagram Guide

Reels vs carousels vs photos (2026): reels and carousels tie at 1.4x a single photo

We compared 19.9 million Instagram posts with each creator's own posts. Reels get 1.43x and carousels 1.42x the likes and comments of a single photo, and TikTok photo posts get 0.86x the views of videos. With a CSV.

Oct 24, 2026 13 min read

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InstagramGuide How long should a reel be? Under 3 minutes on Instagram, longer on TikTok We compared 13.8 million reels and TikToks with each creator's own median. Reels from 10 seconds to 3 minutes tie, reels over 3 minutes get 0.91x, and 3 to 10 minute TikToks get 1.22x. Oct 15, 2026
TikTokGuide How many views is viral? 2.8M on TikTok, 2.4M on Reels in 6.4M videos In Virev's 2026 study of 2,979,130 TikToks and 3,397,736 Instagram reels, the top 1% starts at 2.8M views on TikTok and 2.4M on Reels, and the median video gets 8,842 and 9,730. For a creator with 1K-10K followers the bar is 1.4M on TikTok. Oct 14, 2026
InstagramGuide Do Instagram Collab posts get more views? We measured 4.5 million Collabs (2026) 26% of Instagram reels are Collabs. Collab reels beat the creator's own reels for 87% of nano creators and 52% of creators with 1M+ followers. Data from 384,002 accounts, with a CSV. Oct 13, 2026
InstagramGuide How the Instagram algorithm works in 2026: Collab posts get 52% more views We compared 10.4 million reels with the same creator's other reels. Collab posts get 1.52x the views, reels over 3 minutes 0.76x, and hashtags, posting time and frequency move views by 9% or less. Data from 384,002 creators, with a CSV. Oct 7, 2026

Instagram Reels

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Reels vs carousels vs photos (2026): reels and carousels tie at 1.4x a single photo

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