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Engagement rate

9 articles are tagged Engagement rate: 7 data studies from Virev's creator database and 2 reference notes. Start with "Reels vs carousels vs photos (2026): reels and carousels tie at 1.4x a single photo".

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Instagram Guide

Reels vs carousels vs photos (2026): reels and carousels tie at 1.4x a single photo

We compared 19.9 million Instagram posts with each creator's own posts. Reels get 1.43x and carousels 1.42x the likes and comments of a single photo, and TikTok photo posts get 0.86x the views of videos. With a CSV.

Oct 24, 2026 13 min read

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InstagramGuide Instagram and TikTok engagement rate by country (2026): 47,966 creators measured Median Instagram and TikTok engagement rates for 20+ countries, by followers and by views. US creators with 10K to 100K followers get 1.74% on Instagram, Indian creators 3.73%. With a CSV. Oct 20, 2026
YouTubeGuide YouTube engagement rate benchmarks 2026: 1.59% median in 27,018 channels The median YouTube channel gets 1.59 likes and comments per 100 long-form views. Tables by subscriber count, country, category and video length, with a CSV. Oct 20, 2026
InstagramGuide Best time to post on Instagram by country (2.6M posts, 2026) Post from 9 PM to midnight in Japan, the UK and Brazil, and midnight to 3 AM in the US and India. Sunday wins in 13 of 18 countries, across 2.6M posts. Oct 2, 2026
TikTokGuide Best time to post on TikTok: 3.5M videos show 6 to 9 AM wins, by 3% (2026) Compared with the same creator's other videos, TikTok videos posted from 6 to 9 AM local time get 3.0% more engagement and 1.6% more views. Heatmaps by region, results by country, tier and niche, posting frequency and how fast views arrive. 53,316 creators, with a CSV. Oct 2, 2026
InstagramGuide Good Instagram engagement rate by follower count (2026) The median Instagram engagement rate is 1.89% across 431,494 accounts. A good rate beats the tier median: 2.99% at 1K-10K, 1.69% at 10K-50K, 0.77% at 1M+. Oct 2, 2026
TikTokGuide TikTok engagement rate by followers (2026): 5.70% median 5.70% is the median TikTok engagement rate in 274,473 accounts. It falls from 18.30% at 1K-10K followers to 1.86% at 400K-500K and 1.04% above 1M. Oct 2, 2026
Campaign measurementReference How to calculate engagement rate: formula and 2026 medians 1.89% is the median engagement rate by followers across 431,494 Instagram accounts. The formula for Instagram, TikTok and YouTube, with a worked example. Sep 30, 2026
Creator discoveryReference Audit suspicious engagement without making fraud claims Review unusual creator comments with a sample record, evidence levels, and escalation rules that separate observed patterns from unsupported fraud claims. Sep 27, 2026

Engagement rate

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Reels vs carousels vs photos (2026): reels and carousels tie at 1.4x a single photo

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