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What is a macro influencer? Data on 32,541 creators with 100K+ followers (2026)

A macro influencer has 100K to 1M followers, a mega influencer 1M+. We measured 32,541 Instagram creators in that range by band: engagement, reel views, sponsored posts, and how many big accounts are brands. With a CSV.

Oct 25, 2026 17 min read

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Creator discoveryGuide How many influencers are there? 25.4 million active accounts in Virev's 2026 index Virev counts 25.4 million Instagram, TikTok and YouTube accounts with 1,000+ followers, 5+ posts and a post in the last 90 days, 24.3 million of them on Instagram. Counts by follower tier and country, with a CSV. Oct 24, 2026
Creator discoveryGuide How to find influencers: we tested 5 ways on 2 real briefs (2026) How to find influencers on Instagram and TikTok, tested. We ran Google, a published list, competitor tags, lookalikes and a Virev search on two briefs, opened all 175 profiles, and counted who fit on niche, size, country, recent posts and a public email. Oct 24, 2026
Creator discoveryGuide Health influencers on Instagram: 53 doctors, dietitians, therapists and wellness creators (2026) 53 health and wellness creators on Instagram, from 1,000 to 650,000 followers, with measured typical-post engagement, posting pace and the credential each bio shows. Plus what 1,083 health creators get per post and how their labeled ads perform. Oct 23, 2026
Creator discoveryGuide Beauty influencers in Brazil: 67 Instagram creators, measured (2026) 67 Instagram beauty creators whose bio names Brazil, each with followers, engagement rate and Reel views we measured. The median one has 40.2K followers and a 1.50% engagement rate. Oct 18, 2026
Creator discoveryGuide Beauty influencers in Canada: 47 Instagram creators, measured (2026) 47 Instagram beauty creators whose bio names Canada, each with followers, engagement rate and Reel views we measured. The median one has 20.9K followers and a 3.17% engagement rate. Oct 18, 2026
Creator discoveryGuide Beauty influencers in Indonesia: 47 Instagram creators, measured (2026) 47 Instagram beauty creators whose bio names Indonesia, each with followers, engagement rate and Reel views we measured. The median one has 28.2K followers and a 2.09% engagement rate. Oct 18, 2026
Creator discoveryGuide Beauty influencers in New York: 33 Instagram creators, measured (2026) 33 Instagram beauty creators whose bio names New York City, each with followers, engagement rate and Reel views we measured. The median one has 24.3K followers and a 1.74% engagement rate. Oct 18, 2026
Creator discoveryGuide Beauty influencers in the Philippines: 31 Instagram creators, measured (2026) 31 Instagram beauty creators whose bio names the Philippines, each with followers, engagement rate and Reel views we measured. The median one has 8.6K followers and a 5.43% engagement rate. Oct 18, 2026
Creator discoveryGuide Beauty influencers in the UAE: 46 Instagram creators, measured (2026) 46 Instagram beauty creators whose bio names the UAE, each with followers, engagement rate and Reel views we measured. The median one has 50.3K followers and a 1.44% engagement rate. Oct 18, 2026
Creator discoveryGuide Beauty influencers in the UK: 35 Instagram creators, measured (2026) 35 Instagram beauty creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 33.8K followers and a 2.56% engagement rate. Oct 18, 2026
Creator discoveryGuide Book influencers in Australia: 41 Instagram creators, measured (2026) 41 Instagram book creators whose bio names Australia, each with followers, engagement rate and Reel views we measured. The median one has 4.6K followers and a 2.40% engagement rate. Oct 18, 2026
Creator discoveryGuide Book influencers in the UK: 71 Instagram creators, measured (2026) 71 Instagram book creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 4.7K followers and a 3.90% engagement rate. Oct 18, 2026

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What is a macro influencer? Data on 32,541 creators with 100K+ followers (2026)

All articles · Page 1 of 16

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