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Creator discovery
How to turn a brief into a shortlist: where to look, which numbers to read, what to check before the first email.
188 articles in Creator discovery
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- InstagramGuide Do Instagram Collab posts get more views? We measured 4.5 million Collabs (2026) 26% of Instagram reels are Collabs. Collab reels beat the creator's own reels for 87% of nano creators and 52% of creators with 1M+ followers. Data from 384,002 accounts, with a CSV.
- InstagramGuide What percentage of Instagram accounts are verified? 37.3% of 680K In Virev's 2026 study of 680,058 Instagram accounts with 1,000+ followers, 37.3% were verified, and 37.4% of the 649,202 personal and creator accounts. The share runs from 10.0% at 1K-5K followers to 86.6% at 1M-10M, with no follower minimum.
- Creator discoveryGuide Yoga influencers on Instagram: 43 yoga and Pilates creators by follower tier (2026) 43 yoga and Pilates creators on Instagram in 15 countries, from 1,100 to 2.3 million followers, with measured typical-post engagement, posting pace and brand deals. Plus what 128 yoga creators get per post, and why they advertise their own classes far more than brands.
- InstagramGuide Instagram follower growth rate 2026: median 0.93% a month 0.93% a month is the median Instagram follower growth rate across 126,356 accounts in 2026. 24.2% lost followers. Growth by size, posting pace and reels.
- Creator discoveryGuide Mom influencers on Instagram: 47 US creators by follower tier (2026) 47 US mom influencers on Instagram, from 1,370 to 1.7 million followers, grouped by tier, with measured typical-post engagement, posting pace and brand fit. Plus what a mom creator gets per post at each size, and how 1,096 mom creators get paid.
- Creator discoveryGuide Running influencers on Instagram: 51 creators by follower tier (2026) 51 running, trail, triathlon and HYROX creators on Instagram in 18 countries, from 1,400 to 1.2 million followers, with measured typical-post engagement, posting pace and brand fit. Plus how 438 runners get paid, and what Runna posts get.
- Creator discoveryGuide Gym and bodybuilding influencers on Instagram: 46 US creators by follower tier (2026) 46 US gym, bodybuilding, CrossFit and weightlifting creators on Instagram, from 1,000 to 1.7 million followers, with measured typical-post engagement, posting pace and brand fit. Plus what a gym creator with 20K followers gets per post, and how 834 strength creators get paid.
- InstagramGuide How many followers do you need to get sponsored? 1 in 13 at 10K (2026 data) We checked 227,611 Instagram creators. In 6 months, 2.1% of creators with 1K-2K followers posted a sponsored post, 7.5% at 10K-20K and 21.7% at 1M+. The 10K step, gifts vs paid deals, niches and real small creators, with a CSV.
- Creator discoveryGuide Lifestyle influencers on Instagram: 40 creators with measured engagement (2026) 40 lifestyle influencers on Instagram, from 1,200 to 2.5 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 5,224 lifestyle creators Virev measured, split into home, family, day in the life, minimal and wellness, with sponsored-post results from 7,852 ad posts.
- Creator discoveryGuide Beauty influencers on Instagram: 40 creators with measured engagement (2026) 40 beauty influencers on Instagram across skincare, makeup, hair, nails and K-beauty, from 1,000 to 900,000 followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 2,439 beauty creators Virev measured, with results from 4,919 sponsored beauty posts and a L'Oréal Paris case.
- Creator discoveryGuide Food influencers on Instagram: 40 creators with measured engagement (2026) 40 food influencers on Instagram, from 1,300 to 4.4 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 3,077 food creators Virev measured, split into restaurants, recipes, baking, healthy and vegan, with NYC picks and results from 5,714 sponsored food posts.
- Creator discoveryGuide Micro influencers get a median 1.0% engagement, nano 2.1%. Are they worth it? In Virev's 2026 study of 157,108 Instagram micro influencers (10K-100K followers), the median engagement rate was 1.0%, against 2.1% for 140,464 nano creators. 100 nano creators got a typical 969,000 views for $11,150, one macro creator 144,000 for $8,240.
