Blog By product
Creator discovery
How to turn a brief into a shortlist: where to look, which numbers to read, what to check before the first email.
188 articles in Creator discovery
All articles · Page 13 of 16
- Creator discoveryGuide Micro food influencers on Instagram: 2,390 creators with 10K to 100K followers, measured (2026) 2,390 micro food creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 29.4K followers and a 1.85% engagement rate.
- Creator discoveryGuide Micro lifestyle influencers on Instagram: 6,690 creators with 10K to 100K followers, measured (2026) 6,690 micro lifestyle creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 30.4K followers and a 2.43% engagement rate.
- Creator discoveryGuide Micro mom influencers on Instagram: 504 creators with 10K to 100K followers, measured (2026) 504 micro mom creators on Instagram with 10K to 100K followers, each with engagement rate and Reel views we measured. The median one has 32.6K followers and a 1.64% engagement rate.
- Creator discoveryGuide Nigerian influencers: 63 Instagram creators with measured engagement (2026) 63 Instagram creators whose bio names Nigeria, each with followers, engagement rate and Reel views we measured. The median one has 20.3K followers and a 3.68% engagement rate.
- Creator discoveryGuide NYC fashion influencers: 130 New York Instagram creators, measured (2026) 130 Instagram fashion creators whose bio names New York City, each with followers, engagement rate and Reel views we measured. The median one has 51.9K followers and a 2.79% engagement rate.
- Creator discoveryGuide NYC food influencers: 149 New York Instagram creators, measured (2026) 149 Instagram food creators whose bio names New York City, each with followers, engagement rate and Reel views we measured. The median one has 19.3K followers and a 2.02% engagement rate.
- Creator discoveryGuide Pakistani influencers: 124 Instagram creators with measured engagement (2026) 124 Instagram creators whose bio names Pakistan, each with followers, engagement rate and Reel views we measured. The median one has 35.0K followers and a 2.81% engagement rate.
- Creator discoveryGuide Food influencers in Toronto: 69 Instagram creators, measured (2026) 69 Instagram food creators whose bio names Toronto, each with followers, engagement rate and Reel views we measured. The median one has 11.4K followers and a 2.72% engagement rate.
- Creator discoveryGuide UK influencers: 978 Instagram creators with measured engagement (2026) 978 Instagram creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 18.1K followers and a 2.46% engagement rate.
- InstagramGuide How many followers to make money on Instagram? About 10K (2026 data) We counted paid posts for 227,611 Instagram and 128,120 TikTok creators. Paid posts pass 1 in 20 creators at 5K-10K followers on Instagram and at 50K-100K on TikTok. Prices per post, TikTok and YouTube payout gates and monthly money by size, with a CSV.
- InstagramGuide Average Instagram followers 2026: median 27,454, mean 302,471 In Virev's 2026 study of 580,272 Instagram creator accounts with 1,000+ followers, the median has 27,454 followers and the mean 302,471. The 150 often quoted for the average person cites no source.
- Creator discoveryGuide What is a KOL? Key opinion leaders vs influencers, measured (2026) A KOL (key opinion leader) is a creator whose word on one topic moves buyers. We measured 334,469 Instagram creators by KOL tier in Korea, Japan and the US, with KOC data and a CSV.
