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Creator discovery
How to turn a brief into a shortlist: where to look, which numbers to read, what to check before the first email.
188 articles in Creator discovery
All articles · Page 16 of 16
- TikTokGuide TikTok engagement rate by followers (2026): 5.70% median 5.70% is the median TikTok engagement rate in 274,473 accounts. It falls from 18.30% at 1K-10K followers to 1.86% at 400K-500K and 1.04% above 1M.
- Creator discoveryGuide Micro travel influencers: 39 Instagram creators, 20 under 100K (2026) 39 travel influencers on Instagram, 20 of them micro and nano creators under 100,000 followers, with the engagement rate of their typical post, posting pace and brand fit. Picked from 2,230 travel creators that Virev measured, with sponsored-post results from 3,309 travel ad posts.
- YouTubeGuide Evaluate a YouTube channel's back catalog before sponsoring it Review six older and recent YouTube videos for topic fit, product explanations and dated information before you decide whether to sponsor the channel.
- Campaign measurementReference Compare creators without letting one viral post dominate Use mean, median and range to compare creator performance. Work through a hypothetical dataset and set sample rules that keep viral posts in context.
- Creator discoveryReference Audit suspicious engagement without making fraud claims Review unusual creator comments with a sample record, evidence levels, and escalation rules that separate observed patterns from unsupported fraud claims.
- Creator discoveryReference Check a creator's sponsorship history Build a sponsorship-history ledger that separates disclosed partnerships from brand mentions, records evidence and flags conflicts to ask creators about.
- Creator discoveryReference Find micro-influencers beyond hashtag lists Find smaller creators through customer mentions, specialist communities, collaborations and referrals. Use a discovery log with duplicate checks and stop rules.
