YouTube Guide
How long should a YouTube video be? 20 minutes or more, in 3.5M videos
We compared 3,470,826 long-form YouTube videos with each channel's own median. Videos of 20 to 60 minutes got 1.04x to 1.06x, and 10 to 15 minute videos got 0.94x.
Blog Tag
Content strategy
11 articles are tagged Content strategy: 9 data studies from Virev's creator database, 1 guide and 1 reference note. Start with "How long should a YouTube video be? 20 minutes or more, in 3.5M videos".
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- InstagramGuide How often should you post on Instagram and TikTok? The median is 2.3 a week We measured how often 695,678 Instagram and TikTok accounts post. The median posts 2.3 times a week. Each extra post kept about 97% or more of its views, and periods with more posts grew followers faster. With a CSV.
- InstagramGuide How long should a reel be? Under 3 minutes on Instagram, longer on TikTok We compared 13.8 million reels and TikToks with each creator's own median. Reels from 10 seconds to 3 minutes tie, reels over 3 minutes get 0.91x, and 3 to 10 minute TikToks get 1.22x.
- InstagramGuide How the Instagram algorithm works in 2026: Collab posts get 52% more views We compared 10.4 million reels with the same creator's other reels. Collab posts get 1.52x the views, reels over 3 minutes 0.76x, and hashtags, posting time and frequency move views by 9% or less. Data from 384,002 creators, with a CSV.
- TikTokGuide How does the TikTok algorithm work? We measured 3.2 million videos (2026) Within the same creator and month, TikTok videos of 3 to 10 minutes got 1.54x the views of 10 to 20 second ones, and photo posts 0.81x. Hashtags, sounds and posting time moved views much less. What TikTok says, what the data shows, with a CSV.
- YouTubeGuide Best time to post on YouTube 2026: day and hour, 173K videos We timed 173,516 YouTube videos. Weekend uploads got 7% more views than Tuesday to Thursday uploads on the same channel. 8 PM was the best hour, 3 PM the worst.
- InstagramGuide Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026) A post with hashtags gets 1.04x the likes and comments of the same account's posts without them on Instagram, and 1.10x on TikTok.
- InstagramGuide Best time to post on Instagram by country (2.6M posts, 2026) Post from 9 PM to midnight in Japan, the UK and Brazil, and midnight to 3 AM in the US and India. Sunday wins in 13 of 18 countries, across 2.6M posts.
- TikTokGuide Best time to post on TikTok: 3.5M videos show 6 to 9 AM wins, by 3% (2026) Compared with the same creator's other videos, TikTok videos posted from 6 to 9 AM local time get 3.0% more engagement and 1.6% more views. Heatmaps by region, results by country, tier and niche, posting frequency and how fast views arrive. 53,316 creators, with a CSV.
- InstagramGuide Choose Instagram formats for a creator campaign Choose Reels, Stories or carousels by audience action, production work and available evidence. Includes a format matrix and a hypothetical product launch.
- YouTubeReference YouTube sponsorship performance over time: day 7 to day 180 Check a sponsored YouTube video at day 7, 30, 90 and 180. In the worked example, views rose 56% by day 90 while the daily pace fell from 522 to 300.
