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- Creator discoveryGuide Beauty influencers on Instagram: 40 creators with measured engagement (2026) 40 beauty influencers on Instagram across skincare, makeup, hair, nails and K-beauty, from 1,000 to 900,000 followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 2,439 beauty creators Virev measured, with results from 4,919 sponsored beauty posts and a L'Oréal Paris case.
- Creator discoveryGuide Food influencers on Instagram: 40 creators with measured engagement (2026) 40 food influencers on Instagram, from 1,300 to 4.4 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 3,077 food creators Virev measured, split into restaurants, recipes, baking, healthy and vegan, with NYC picks and results from 5,714 sponsored food posts.
- Creator discoveryGuide Micro influencers get a median 1.0% engagement, nano 2.1%. Are they worth it? In Virev's 2026 study of 157,108 Instagram micro influencers (10K-100K followers), the median engagement rate was 1.0%, against 2.1% for 140,464 nano creators. 100 nano creators got a typical 969,000 views for $11,150, one macro creator 144,000 for $8,240.
- Creator discoveryGuide Micro fitness influencers on Instagram: 55 creators with 1K to 50K followers (2026) 55 micro and nano fitness influencers on Instagram with 1,000 to 50,000 followers, in the US, UK, Canada and Australia. Typical-post engagement, posting pace, a recent post and brand fit for each, split by bodybuilding, powerlifting, running, yoga, coaches, home workouts and women's strength. Picked from 1,396 small fitness creators Virev measured.
- TikTokGuide How much does TikTok pay per 1,000 views? $0.40 median 115 creators showed their Creator Rewards payouts: a median $0.40 per 1,000 views, or $400 per million. Most got under $1. Every source is in a CSV.
- YouTubeGuide Best time to post on YouTube 2026: day and hour, 173K videos We timed 173,516 YouTube videos. Weekend uploads got 7% more views than Tuesday to Thursday uploads on the same channel. 8 PM was the best hour, 3 PM the worst.
- InstagramGuide Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026) A post with hashtags gets 1.04x the likes and comments of the same account's posts without them on Instagram, and 1.10x on TikTok.
- Campaign measurementGuide How much do influencers make from brand deals? $3,900/year We priced a year of sponsored posts by 49,185 Instagram creators. 83% had no brand deals. Those with deals made a median $3,900; the top 1%, $253,000+.
- YouTubeGuide How much does YouTube pay per view? $4.14 per 1,000 views (2026) YouTube pays about $0.004 per view, or $4.14 per 1,000 long-form views and $0.18 for Shorts. Earnings for 1K to 1B views from 226 payouts 92 creators reported.
- InstagramGuide Best time to post on Instagram by country (2.6M posts, 2026) Post from 9 PM to midnight in Japan, the UK and Brazil, and midnight to 3 AM in the US and India. Sunday wins in 13 of 18 countries, across 2.6M posts.
- TikTokGuide Best time to post on TikTok: 3.5M videos show 6 to 9 AM wins, by 3% (2026) Compared with the same creator's other videos, TikTok videos posted from 6 to 9 AM local time get 3.0% more engagement and 1.6% more views. Heatmaps by region, results by country, tier and niche, posting frequency and how fast views arrive. 53,316 creators, with a CSV.
- Creator discoveryGuide Bookstagram influencers: 32 bookstagrammers and 8 BookTok creators (2026) 32 bookstagram influencers and 8 BookTok creators, from 3,500 to 1.3 million followers, with typical-post engagement, posting pace and brand fit. Picked from 944 book creators Virev measured on Instagram.
