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- InstagramGuide What percentage of Instagram accounts are verified? 37.3% of 680K In Virev's 2026 study of 680,058 Instagram accounts with 1,000+ followers, 37.3% were verified, and 37.4% of the 649,202 personal and creator accounts. The share runs from 10.0% at 1K-5K followers to 86.6% at 1M-10M, with no follower minimum.
- Creator discoveryGuide Yoga influencers on Instagram: 43 yoga and Pilates creators by follower tier (2026) 43 yoga and Pilates creators on Instagram in 15 countries, from 1,100 to 2.3 million followers, with measured typical-post engagement, posting pace and brand deals. Plus what 128 yoga creators get per post, and why they advertise their own classes far more than brands.
- InstagramGuide Instagram follower growth rate 2026: median 0.93% a month 0.93% a month is the median Instagram follower growth rate across 126,356 accounts in 2026. 24.2% lost followers. Growth by size, posting pace and reels.
- Creator discoveryGuide Mom influencers on Instagram: 47 US creators by follower tier (2026) 47 US mom influencers on Instagram, from 1,370 to 1.7 million followers, grouped by tier, with measured typical-post engagement, posting pace and brand fit. Plus what a mom creator gets per post at each size, and how 1,096 mom creators get paid.
- Creator discoveryGuide Running influencers on Instagram: 51 creators by follower tier (2026) 51 running, trail, triathlon and HYROX creators on Instagram in 18 countries, from 1,400 to 1.2 million followers, with measured typical-post engagement, posting pace and brand fit. Plus how 438 runners get paid, and what Runna posts get.
- Creator discoveryGuide Gym and bodybuilding influencers on Instagram: 46 US creators by follower tier (2026) 46 US gym, bodybuilding, CrossFit and weightlifting creators on Instagram, from 1,000 to 1.7 million followers, with measured typical-post engagement, posting pace and brand fit. Plus what a gym creator with 20K followers gets per post, and how 834 strength creators get paid.
- InstagramGuide How many followers do you need to get sponsored? 1 in 13 at 10K (2026 data) We checked 227,611 Instagram creators. In 6 months, 2.1% of creators with 1K-2K followers posted a sponsored post, 7.5% at 10K-20K and 21.7% at 1M+. The 10K step, gifts vs paid deals, niches and real small creators, with a CSV.
- Guide Will AI kill us all or take over the world? Odds and dates Probably not. Surveys put the odds at 2.4% to 10%. Researchers give human-level AI a 50% chance by 2042. With 1.2B weekly ChatGPT users, AI won't go away soon.
- Campaign measurementGuide Influencer marketing statistics 2026: 112 numbers from 35 million posts Every number from Virev's creator studies in one place, each with its sample, dates and source. Sponsored posts get 0.69x a creator's usual engagement, 83% of Instagram creators posted none in a year, and published rates cost $43 per 1,000 views. With a CSV.
- InstagramGuide How the Instagram algorithm works in 2026: Collab posts get 52% more views We compared 10.4 million reels with the same creator's other reels. Collab posts get 1.52x the views, reels over 3 minutes 0.76x, and hashtags, posting time and frequency move views by 9% or less. Data from 384,002 creators, with a CSV.
- Creator discoveryGuide Lifestyle influencers on Instagram: 40 creators with measured engagement (2026) 40 lifestyle influencers on Instagram, from 1,200 to 2.5 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 5,224 lifestyle creators Virev measured, split into home, family, day in the life, minimal and wellness, with sponsored-post results from 7,852 ad posts.
- TikTokGuide How does the TikTok algorithm work? We measured 3.2 million videos (2026) Within the same creator and month, TikTok videos of 3 to 10 minutes got 1.54x the views of 10 to 20 second ones, and photo posts 0.81x. Hashtags, sounds and posting time moved views much less. What TikTok says, what the data shows, with a CSV.











