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Sponsored posts

What a sponsored post does against the creator's normal post. The study measured 175,104 sponsored Instagram posts at 0.69x the usual likes and comments, gifted posts at 0.94x.

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Instagram Guide

How many followers to make money on Instagram? About 10K (2026 data)

We counted paid posts for 227,611 Instagram and 128,120 TikTok creators. Paid posts pass 1 in 20 creators at 5K-10K followers on Instagram and at 50K-100K on TikTok. Prices per post, TikTok and YouTube payout gates and monthly money by size, with a CSV.

Oct 15, 2026 11 min read

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InstagramGuide How much to charge for a sponsored post in 2026: $15 to $30 per 1,000 views Price a sponsored post from your views: median views of your last 10 posts, times $15 to $30 per 1,000, minus the sponsored drop. Data from Virev. Oct 13, 2026
Creator discoveryGuide Mom influencers on Instagram: 47 US creators by follower tier (2026) 47 US mom influencers on Instagram, from 1,370 to 1.7 million followers, grouped by tier, with measured typical-post engagement, posting pace and brand fit. Plus what a mom creator gets per post at each size, and how 1,096 mom creators get paid. Oct 10, 2026
Campaign measurementGuide Influencer marketing statistics 2026: 112 numbers from 35 million posts Every number from Virev's creator studies in one place, each with its sample, dates and source. Sponsored posts get 0.69x a creator's usual engagement, 83% of Instagram creators posted none in a year, and published rates cost $43 per 1,000 views. With a CSV. Oct 7, 2026
Creator discoveryGuide Lifestyle influencers on Instagram: 40 creators with measured engagement (2026) 40 lifestyle influencers on Instagram, from 1,200 to 2.5 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 5,224 lifestyle creators Virev measured, split into home, family, day in the life, minimal and wellness, with sponsored-post results from 7,852 ad posts. Oct 7, 2026
Creator discoveryGuide Food influencers on Instagram: 40 creators with measured engagement (2026) 40 food influencers on Instagram, from 1,300 to 4.4 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 3,077 food creators Virev measured, split into restaurants, recipes, baking, healthy and vegan, with NYC picks and results from 5,714 sponsored food posts. Oct 6, 2026
Campaign measurementGuide How much do influencers make from brand deals? $3,900/year We priced a year of sponsored posts by 49,185 Instagram creators. 83% had no brand deals. Those with deals made a median $3,900; the top 1%, $253,000+. Oct 3, 2026
InstagramGuide 0.87% of Instagram creator posts are sponsored and get 31% less engagement In Virev's 2026 study of 20.2 million Instagram posts by 391,731 creators with 1,000+ followers, 0.87% were sponsored (175,104). A sponsored post gets 0.69x the likes and comments of the same creator's normal post, and a gifted post 0.94x. With a CSV. Oct 2, 2026
TikTokReference Read TikTok retention data with the creator Read sponsored TikTok retention with the creator, compare report definitions, and use a hypothetical viewing drop to separate observations from possible causes. Sep 30, 2026

Sponsored posts

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How many followers to make money on Instagram? About 10K (2026 data)

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