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TikTok
Finding TikTok creators, reading view-based engagement and running campaigns built for the feed.
23 articles in TikTok
All articles · Page 2 of 2
- TikTokGuide How much does TikTok pay per 1,000 views? $0.40 median 115 creators showed their Creator Rewards payouts: a median $0.40 per 1,000 views, or $400 per million. Most got under $1. Every source is in a CSV.
- InstagramGuide Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026) A post with hashtags gets 1.04x the likes and comments of the same account's posts without them on Instagram, and 1.10x on TikTok.
- Campaign measurementGuide How much do influencers make from brand deals? $3,900/year We priced a year of sponsored posts by 49,185 Instagram creators. 83% had no brand deals. Those with deals made a median $3,900; the top 1%, $253,000+.
- InstagramGuide Best time to post on Instagram by country (2.6M posts, 2026) Post from 9 PM to midnight in Japan, the UK and Brazil, and midnight to 3 AM in the US and India. Sunday wins in 13 of 18 countries, across 2.6M posts.
- TikTokGuide Best time to post on TikTok: 3.5M videos show 6 to 9 AM wins, by 3% (2026) Compared with the same creator's other videos, TikTok videos posted from 6 to 9 AM local time get 3.0% more engagement and 1.6% more views. Heatmaps by region, results by country, tier and niche, posting frequency and how fast views arrive. 53,316 creators, with a CSV.
- Campaign measurementGuide Influencer rates 2026: $110 to $13,894 per Instagram post Instagram influencer pricing by tier: $110 a post at 1K-10K followers, $635 at 10K-100K, $3,553 at 100K-500K. That is $43 per 1,000 real views.
- InstagramGuide Good Instagram engagement rate by follower count (2026) The median Instagram engagement rate is 1.89% across 431,494 accounts. A good rate beats the tier median: 2.99% at 1K-10K, 1.69% at 10K-50K, 0.77% at 1M+.
- InstagramGuide 0.87% of Instagram creator posts are sponsored and get 31% less engagement In Virev's 2026 study of 20.2 million Instagram posts by 391,731 creators with 1,000+ followers, 0.87% were sponsored (175,104). A sponsored post gets 0.69x the likes and comments of the same creator's normal post, and a gifted post 0.94x. With a CSV.
- TikTokGuide TikTok engagement rate by followers (2026): 5.70% median 5.70% is the median TikTok engagement rate in 274,473 accounts. It falls from 18.30% at 1K-10K followers to 1.86% at 400K-500K and 1.04% above 1M.
- TikTokReference Read TikTok retention data with the creator Read sponsored TikTok retention with the creator, compare report definitions, and use a hypothetical viewing drop to separate observations from possible causes.
