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Reels, Stories, collabs and the Instagram numbers that matter when you pick and brief creators.
199 articles in Instagram
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- Creator discoveryGuide Running influencers on Instagram: 51 creators by follower tier (2026) 51 running, trail, triathlon and HYROX creators on Instagram in 18 countries, from 1,400 to 1.2 million followers, with measured typical-post engagement, posting pace and brand fit. Plus how 438 runners get paid, and what Runna posts get.
- Creator discoveryGuide Gym and bodybuilding influencers on Instagram: 46 US creators by follower tier (2026) 46 US gym, bodybuilding, CrossFit and weightlifting creators on Instagram, from 1,000 to 1.7 million followers, with measured typical-post engagement, posting pace and brand fit. Plus what a gym creator with 20K followers gets per post, and how 834 strength creators get paid.
- InstagramGuide How many followers do you need to get sponsored? 1 in 13 at 10K (2026 data) We checked 227,611 Instagram creators. In 6 months, 2.1% of creators with 1K-2K followers posted a sponsored post, 7.5% at 10K-20K and 21.7% at 1M+. The 10K step, gifts vs paid deals, niches and real small creators, with a CSV.
- Campaign measurementGuide Influencer marketing statistics 2026: 112 numbers from 35 million posts Every number from Virev's creator studies in one place, each with its sample, dates and source. Sponsored posts get 0.69x a creator's usual engagement, 83% of Instagram creators posted none in a year, and published rates cost $43 per 1,000 views. With a CSV.
- InstagramGuide How the Instagram algorithm works in 2026: Collab posts get 52% more views We compared 10.4 million reels with the same creator's other reels. Collab posts get 1.52x the views, reels over 3 minutes 0.76x, and hashtags, posting time and frequency move views by 9% or less. Data from 384,002 creators, with a CSV.
- Creator discoveryGuide Lifestyle influencers on Instagram: 40 creators with measured engagement (2026) 40 lifestyle influencers on Instagram, from 1,200 to 2.5 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 5,224 lifestyle creators Virev measured, split into home, family, day in the life, minimal and wellness, with sponsored-post results from 7,852 ad posts.
- Creator discoveryGuide Beauty influencers on Instagram: 40 creators with measured engagement (2026) 40 beauty influencers on Instagram across skincare, makeup, hair, nails and K-beauty, from 1,000 to 900,000 followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 2,439 beauty creators Virev measured, with results from 4,919 sponsored beauty posts and a L'Oréal Paris case.
- Creator discoveryGuide Food influencers on Instagram: 40 creators with measured engagement (2026) 40 food influencers on Instagram, from 1,300 to 4.4 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 3,077 food creators Virev measured, split into restaurants, recipes, baking, healthy and vegan, with NYC picks and results from 5,714 sponsored food posts.
- Creator discoveryGuide Micro influencers get a median 1.0% engagement, nano 2.1%. Are they worth it? In Virev's 2026 study of 157,108 Instagram micro influencers (10K-100K followers), the median engagement rate was 1.0%, against 2.1% for 140,464 nano creators. 100 nano creators got a typical 969,000 views for $11,150, one macro creator 144,000 for $8,240.
- Creator discoveryGuide Micro fitness influencers on Instagram: 55 creators with 1K to 50K followers (2026) 55 micro and nano fitness influencers on Instagram with 1,000 to 50,000 followers, in the US, UK, Canada and Australia. Typical-post engagement, posting pace, a recent post and brand fit for each, split by bodybuilding, powerlifting, running, yoga, coaches, home workouts and women's strength. Picked from 1,396 small fitness creators Virev measured.
- InstagramGuide Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026) A post with hashtags gets 1.04x the likes and comments of the same account's posts without them on Instagram, and 1.10x on TikTok.
- Campaign measurementGuide How much do influencers make from brand deals? $3,900/year We priced a year of sponsored posts by 49,185 Instagram creators. 83% had no brand deals. Those with deals made a median $3,900; the top 1%, $253,000+.
