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Campaign measurement
Metric definitions, tracking setups and reporting habits that show what a campaign did and did not do.
27 articles in Campaign measurement
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- InstagramGuide Best time to post on Instagram by country (2.6M posts, 2026) Post from 9 PM to midnight in Japan, the UK and Brazil, and midnight to 3 AM in the US and India. Sunday wins in 13 of 18 countries, across 2.6M posts.
- TikTokGuide Best time to post on TikTok: 3.5M videos show 6 to 9 AM wins, by 3% (2026) Compared with the same creator's other videos, TikTok videos posted from 6 to 9 AM local time get 3.0% more engagement and 1.6% more views. Heatmaps by region, results by country, tier and niche, posting frequency and how fast views arrive. 53,316 creators, with a CSV.
- Campaign measurementGuide Influencer rates 2026: $110 to $13,894 per Instagram post Instagram influencer pricing by tier: $110 a post at 1K-10K followers, $635 at 10K-100K, $3,553 at 100K-500K. That is $43 per 1,000 real views.
- InstagramGuide Good Instagram engagement rate by follower count (2026) The median Instagram engagement rate is 1.89% across 431,494 accounts. A good rate beats the tier median: 2.99% at 1K-10K, 1.69% at 10K-50K, 0.77% at 1M+.
- InstagramGuide 0.87% of Instagram creator posts are sponsored and get 31% less engagement In Virev's 2026 study of 20.2 million Instagram posts by 391,731 creators with 1,000+ followers, 0.87% were sponsored (175,104). A sponsored post gets 0.69x the likes and comments of the same creator's normal post, and a gifted post 0.94x. With a CSV.
- TikTokGuide TikTok engagement rate by followers (2026): 5.70% median 5.70% is the median TikTok engagement rate in 274,473 accounts. It falls from 18.30% at 1K-10K followers to 1.86% at 400K-500K and 1.04% above 1M.
- Campaign measurementGuide Calculate influencer ROI with a complete cost ledger Calculate influencer marketing ROI with a worked cost ledger for fees, product, labor and reuse. Separate net sales, contribution and two return measures.
- Campaign measurementReference Calculate campaign CPM without mixing views and impressions Calculate creator campaign CPM with a declared cost basis, a worked example, and checks that keep video views, thumbnail impressions, and paid delivery apart.
- Campaign measurementReference How to calculate engagement rate: formula and 2026 medians 1.89% is the median engagement rate by followers across 431,494 Instagram accounts. The formula for Instagram, TikTok and YouTube, with a worked example.
- Campaign measurementReference Compare creators without letting one viral post dominate Use mean, median and range to compare creator performance. Work through a hypothetical dataset and set sample rules that keep viral posts in context.
- TikTokReference Read TikTok retention data with the creator Read sponsored TikTok retention with the creator, compare report definitions, and use a hypothetical viewing drop to separate observations from possible causes.
- YouTubeReference Key moments for audience retention: 4 types on sponsor reads A video needs 60+ seconds and 100+ views before YouTube flags key moments. Read its intro, top moments, spikes and dips around a sponsored segment.
